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5 Trends in Communication Technology in 2023

If you run any kind of business, by now you have certainly comprehended how important communication technology is. First and foremost, it is of crucial importance to be at your clients’ disposal 24/7. But you can’t forget about communicating with your business partner, and finally, all your employees have to interact with each other.

Just like any other kind of technology, this one is also constantly changing. This means that every year there are new trends and pieces of equipment that will take your business to the next level. In this article, we are going to discuss some of the most popular ones and tell you why you should implement them in your business.

Chatbots are must-have

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We have to begin this article with a trend that is going to improve your customer service. As you know, the most important aspect of your company is your customers, and you have to ensure that their satisfaction is at the highest level.

Without a doubt, the chatbot is the most useful tool that you can implement in your business. It is the only way to ensure that all the customer questions get answered as soon as possible. Sometimes it doesn’t matter how many people you employ because there can be dozens of inquiries or complaints in a small period of time.

This tool isn’t only able to resolve all the problems within minutes while offering intelligent responses, but if you think about it, it is also cost-effective. You will only have to pay the price of this software instead of paying salaries and other fees to your workers.

VoIP Phones are here to stay

More and more companies opt for switching to Voice over Internet Protocol (VoIP) system and this comes as no surprise taking into consideration that we live in the era of the Internet. The first benefit of using this system is that you will save a significant amount of money. Since all the communication goes over your IP address, you won’t have to pay for the fee of traditional landline phones. VoiP is growing in popularity everyday, and adoption of the technology has grown from replacing traditional cellular networks and phones to adding voice and video calling capabilities to messaging apps. If you decide switching to VoiP phone systems you will gain more focus on your business since you won’t be worrying about phones and internet, there are great VoiP technologies that you can find from Epik Networks that provides your business with the best VoiP systems.

Secondly, many companies that conduct business all over the world, opt for this system because they are able to access it from any location, all they require is access to the Internet. In addition, this system also allows them to conduct video conference calls with their clients or co-workers, when necessary. If you are interested in implementing this system into your company’s communication technology visit Grandstream Dubai to learn more about it.

Don’t forget about social media

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Social media platforms are widely used by millions of people all around the world, and more and more companies use them as a marketing tool. Clearly, it is the easiest way to reach millions of potential clients. Even if you use them for this purpose, you should also remember that you can utilize them as a communication tool with your clients. After all, a lot of people will send you a direct message on Instagram or Facebook inquiring about a product or service you offer, before visiting your website. Over 30% of clients prefer communicating via these platforms instead of email or telephone.

Since this is the case, you have to prepare and improve your tools so that you could answer all the questions. Clearly, you won’t be able to respond to every message since there can be dozens or maybe hundreds of them, but still, there are some tricks that you can use.

First of all, post content that is going to provide the customers with some basic information they need. If you have been using these platforms to advertise new merchandise, you might want to change the content a bit, and add some information about the features or how can people order them.

Use live streaming

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Video calls and generally speaking, video communicating is one of the most popular tools that people use nowadays. No one finds it interesting to type long messages or emails and many would say that they think of it as a waste of time. Plus, we all use smartphones that allow us to communicate this way. Also, these are simply more convenient in numerous situations. So why not use them to improve your customer service?

First of all, you can use live videos to introduce a new product on your website or social media platforms. Next, you can utilize it to inform people about some special offers or discounts that will be available in the future. Finally, organize a quick Q&A session.

As already discussed, people are more likely to contact you via social media platforms. So, use this fact to your advantage. Start a live video chat and allow them to inquire about any kind of information and answer all their questions live. Besides, people do not only want to know about your business, but they also want to get familiar with the person they communicate with, and this is the best way to do that.

Implement real-time support

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We have already discussed using chatbots, and as you can see these come with great benefits. They can help clients with some basic questions, but you should also invest in live chats. Most of the time, people are going to inquire about the features of a certain product, its price, delivery time, and so on.

However, occasionally, you will receive a question that chatbot cannot answer meaning that it requires a direct answer from an employee. This is when live chat is useful. Firstly, your worker is going to be able to communicate with a potential client in real-time meaning that they will provide them with the answer as soon as possible. As you can assume, this is greatly going to improve customer satisfaction, because nowadays, people do not like waiting for anything and want to get all the information almost immediately.


To sum up, the main focus of this article was on how to improve communication with your clients that is, your customer service. These are only five of popular and efficient trends and tools that you can use to ensure customer satisfaction. Don’t forget that oftentimes it doesn’t matter how good your merchandise is – if people do not like the way you treat them, almost certainly they will forget about you and turn to your competitor.

About Stefania Trtica