In the world of ad campaigns, it is very unlikely that you would be able to accurately predict the future of how PPC will look like. In 2019, there were new trends like Google introducing Smart Bidding for advertisers, audience targeting, effective ad copy, and so on.
What PPC trends should you look out for in 2020? In this article, we’ll address this question. Check out some of those trends to watch out for below.
1. There will be a better audience targeting
As an advertiser, you have to up your audience targeting games. There will be a lot of audience targeting in 2020 and marketers will be using top-notch keywords. Companies like Microsoft and LinkedIn have been running tests on how to target their audiences better.
You need to focus on how best to help your customers with your services. Because it’s going to be more of the question, “how can your services help us?” rather than, “I want to sell this to you!” So, anticipate this trend in 2020.
More companies are already adopting this new trend and you don’t want your competitors to snatch your customers! Well, how prepared are you?
2. Privacy will be a big deal
Tracking activities in 2019 are already been seriously restricted. This means that in 2020, it will be a must for all marketers and advertisers to be privacy-conscious with the data of their customers.
In 2020, it is just going to be about staying off exploiting people’s data for ulterior motives than what they originally agreed to. Although, there are better ways to gain insight about customers without exploiting their information.
But 2020 is going to be a year that marketers need to be very careful when tracking user’s data to avoid issues.
3. Brands might have to think beyond Google and Facebook
Because people are spending more time on Snapchat, Pinterest, and other apps. As a marketer, you might want to try out these popular platforms. The revenues of companies like Snapchat and Pinterest are growing very fast and so is their user base.
This does not imply that you have to get your hands on all platforms. Rather, what this means is that you need to understand your target market very well and know which social media platform they will likely be active on.
Users are switching up massively in 2020 and you have to be ready to move with them.
4. There will be more automation
Although the system of automation has already taken off in the advertising world, it is even going to be more important to watch out for in 2020. We can now see the effects of automation processes like PPC optimization in many places.
Automation will allow you to recognize potential areas for change, growth, and performance improvement within your PPC account. It’s also integrated into your account as a system that manages biddings and management activities inside your account.
So, this automation system has been observed to carry very many benefits. And it is going to be applied in many other areas of advertising in 2020. There will be automated marketing tools and other tools for automating your report and tasks.
5. Anticipate more voice searches
It has been predicted that in the year 2020, up to 50% of the internet searches will be by voice search. How does this relate to PPC, you ask? Well, it’s not the same ads that appear in typed searches that will appear in voice searches.
Why is this? People are going to get more conversational when searching through voice on the internet. So, you might start to tailor your paid search advertisements to catch up with that upcoming trend.
How can you do this? Use long-tail keywords for targeting, make sure the design of your landing page or website is very interactive and conversational to keep your users glued.
6. Get ready for visual searches
Since Pinterest introduced a visual search tool in 2015, other social media and internet platforms have employed the technique too. What this means is that users can now search for information using an image.
The search engine will display results similar to the image you uploaded. As an advertiser, you need to start thinking of how to use images to interpret your products and services to customers. This will ensure that your image comes up when a user searches for something related.
Always use correct ALT text for those images. The ALT text is the image description that you write underneath an image. Besides, try to always use high-quality images.
Conclusively, knowing the above 6 tips enumerated can help you to keep up and be “in the know” of possible changes and trends to watch out for in the PPC landscape in 2020.
The Google AdWords PPC agency Adpoint you choose will influence the success of your PPC campaign. Let’s briefly take a look at some of the tips for getting the best agency in Germany.
- Sound expertise or experience with paid search
In most cases, years of experience might be the greatest indicator of how competent an agency will be able to execute your work.
Ask the agency you have your eyes on for their work experience. Learn more about the previous work they have done. The next thing is to evaluate if the past work projects align closely with what you want.
- Choose a budget-friendly agency
Apart from looking at the tools, experience, expertise, and transparency of the AdWords agency, ask about their price. Does the price range suit your budget or the services seem overpriced?
There is nothing wrong with negotiating and communicating clearly if they can meet your needs.
- Find out the type of technology they use
You have a right to know the type of technology the agency will rely on for your project. Ask them to brief you on what tools would be used to execute your task. More so, confirm that they are transparent enough about any information they give.
An AdWords agency that isn’t transparent about the resources and techniques they will adopt for your project should be avoided. There is a high chance that there will be discrepancies when providing a report as time goes on.
Such an agency may fall below expectations which can hinder the success of your PPC campaign. And if you’re thinking of setting yourself up for the holiday season, maybe check out this article on landingi.com that goes on depth on PPC during the holidays.