It is not easy to run a dinosaur theme park as people may prefer to visit a water park or an amusement park instead but that doesn’t mean your park cannot do profit as there are audience who would love to take a ride back into the history hence we have come up with 6 strategies that will help your dinosaur theme park attract more tourists;
1. Update the Props
Theme parks initially are built with all new elements, pieces of equipment, and props but slowly as years pass, the owners do not feel the need to replace or upgrade the park due to financial implications but you need to understand that while you are running a park with outdated props, some miles away a new theme park with new types of equipment and props has been set up which is diverting all your audience to the other theme park hence if you wish to enjoy continuous customer, keep your props updated.
2. Organize Animatronic Dinosaur Shows
A dinosaur theme park will not be complete without the presence of animatronics as it is unpredictable and has the ability to gather more crowd around it because it is unique, new and fun. The vocal sounds and movements make both adults and kids very excited as if the dinosaurs have really come to life. To know more about animatronic dinosaurs, click here.
3. Create a Diversified Environmentanimatro
Just adding props and animatronic dinosaurs will not be enough, you also need to create the environment in which the dinosaur originally lived to make everything look realistic. Dinosaurs lived in a diversified environment which included trees, mountains and rivers hence you will also have to add all those elements to your park to make visitors believe that they have actually time-traveled to the past.
4. Target the Right Audience
You need to first figure out the group of customers you will be targeting before you even think about the marketing campaigns. These groups need to be divided based on age, gender, occupation, education, and interest. Analyze the audience that prefers to come to your park and figure out the target audience that would yield better results for marketing campaigns. Using analytical tools will also help you understand which group responds more to your campaigns.
5. Market Your Theme Park
Marketing is the key to get more audience at your dinosaur themed park as you may get the best props in your park, but if people do not visit it, how will they know about it? Create a website for your theme park and offer holiday discounts and coupons. Hire a professional photographer to make a full portfolio of your theme park for people to know what to expect there. Invest in animatronic dinosaurs and also make sure to publish videos of it on social media so that people get more enticed to check it out themselves. You need to hire the best marketing team possible in order to get the marketing done.
6. Deal with Your Competitors
You also need to compete with your competitors as the idea of a dinosaur theme park is trendy right now hence you may find other themed parks adopting this theme to attract more audiences hence you need to stay a step ahead of your competitors in order to not lose your audience. Do visit your competitor’s theme park to understand their strategy so that you can come up with a better one. The only way to not lose your audience by implementing the right marketing campaign and also making sure that people are really having fun at your themed park so that you get good reviews.
It is not easy to run a dinosaur theme park as it is quite a niche business, hence you may face a large footfall during holidays and some days you may hardly see anyone. Do not panic if that happens as it is quite natural, just have budget planning and create quarterly profit goals so that you can develop strategies around it for the goals to be fulfilled.