While we all want to become famous on Instagram so everyone can see our awesome photos or use that popularity to help grow our brand. However, you do not have to be famous to see the benefits of your Instagram profile.
Learning how to handle an Instagram profile is not just about how high your likes or your follower count is. Instead, for you to become successful you can to engage your audience and create good content. At first, it might seem like an impossible task when you have just started your Instagram marketing company, but taking a slow approach and well-planned out goals can help you reach that level of success you want.
Here are some tips to help you rule a successful Instagram profile.
Have your content planned out
Just like any other marketing campaign you have to first plan and schedule your content. Here is some idea of what you should do.
Make sure you know who your competitors are, research their style, their content and the top posts that are related to your business. Find various similar brands to yours and check out their top posts in the last couple of months. Find what’s common in all those pictures such as colors, filters, type of products, locations and see what is actually bringing them so much popularity. Keep in mind, you are not doing this so you can copy everything they do, but this will give you an idea of what it is you have to do with your brand so you can grab the people’s attention.
Start creating content around an idea. If you start planning your posts beforehand you will have enough content for the next couple of months and the content that you will be posting will always be in the same quality. People love to see consistency in people’s or brand’s profiles.
While you have researched every single post of your competitor’s profiles, you still have to create as unique content as possible. While that may seem like a difficult task, especially if you want to have daily content on your Instagram feed, there are various ways to get inspired for your next posts. You can either spend time discovering new and interesting profiles or even check out brands that are not even in your industry.
Get some idea of how photo editing tools work
You do not have to become a professional with your photo editing skills, however, having a general idea of how apps like Adobe Photoshop or Adobe Lightroom work can go a long way in increasing the quality of your content. There is even a free option of Photoshop on the Play Store or the AppStore if you are on an iPhone. It is pretty easy to use while giving you the freedom to do anything you want.
This might seem like a lot to do just for your Instagram profile since you still have work to do with your brand. However, after a few months of working on your profile, you will get the hang of it and it will get easier, we promise.