A brand label is a small piece of fabric that features your personal or company details. It is commonly found on clothing labels, but it can also be featured on other products as well. The details can include simple things – like a logo or a motto – or it might feature more information such as a tagline, website details, or washing instructions.
Labels are about expression your unique identity and making your product stand out from the crowd of competitors. The usual label size is around 20 to 70 mm, however, it will mostly depend on your need. Keep in mind that the more complicated the design is, the larger your label needs to be, hence, it can lead to an increase in the production cost.
In this article, you will be able to learn everything that you need to know about clothes labels. Let’s take a look:
The Types of Labels
It is important to know that there are different types of labels in order for you to choose the best one for your product. The first thing you should keep in mind when looking for labels is the simplicity of the design. The label types include:
Woven Labels – These are the most common ones found on garments and clothing, mostly because they are thin which allows you to add more words and patterns to it. They should be quite dense and contain high-quality yarn. They are also popular because of their cost.
Printed Labels – Printed labels are usually placed on the inside of clothing. They are usually printed with garment size or washing and care instructions. They are commonly used as care labels.
Heat Press Labels – These labels create the least friction between the skin and the material which makes them a popular choice for sportswear. However, one of the issues that could arise with these labels is that the color can rub off after a long period of wearing or washing the clothing item.
Hang Tags – according to the team of experts from BestLabels, hang tags are usually not attached to the garment or product, but they hang from a string. They can provide information like care instructions, the price, materials, and manufacturer information. They are usually larger than the previously mentioned types, hence, they can have more information printed on them.
Using and Attaching the Labels in the Fashion Industry
High-end and well-known fashion brands usually use woven and hangtag labels since they look attractive and more professional, than other clothing labels. You can attach them on any clothing item including shoes, socks, bags or backpacks, even underwear. There are several types of folds to choose from including the flat, end-fold, centerfold, book fold, and miter fold labels.
The choice you make will depend on who professional you want your label to look. Also, there are several attachment techniques to consider, including sew-in (that has no backing), heat press (which is ironed on), and adhesive backing (which is attached by peeling and sticking it onto the clothing piece).
Now that you know what to consider for your label, do not waste any more time and start designing your labels! However, once creating the design keep in mind that the positioning and content are the most important things to consider since they will determine what people will see first.