Since its first release in 2004 by a team of 5 students and roommates, Facebook has become one of the biggest social networking services today or even one of the biggest companies in the world. Just a few years ago, Facebook has managed to make almost 30 billion US dollars through advertising. A few years before that, Facebook didn’t even support ads at all, which shows how fast Facebook is learning and growing when it comes to digital marketing. A lot of companies and brands have realized the huge potential of this social media website and have started cashing in on it. However, with so many businesses competing today in the online market world, it is not as easy to be successful with your brand new marketing strategy. So, you are probably wondering, how effective is Facebook today?
Facebook advertising or even any type of digital advertising is not as easy as just paying and waiting for your return on investment. Before you start throwing out money, you should first do extensive research on whether your brand or your audience really belongs on this social media platform. Because if most of your target audience’s data show that they prefer other websites such as Instagram then the investment in your marketing strategy on Facebook will not be very fruitful
If you are still not sure whether you should use Facebook to advertise your brand, here is some information that can clear some things up. You don’t need to risk your hard-earned money on your first ad campaign with the risk of failure, rather outsource this task to professionals like AIAD agency.
How effective are Facebook ads?
If you want to know the exact ROI you are going to get out of Facebook, you should first know about all the available data from Facebook about advertising. Facebook claims that about 25% of the world’s population have active facebook accounts and by active they mean daily logins. This can give you an idea of how big this platform really is. Facebook also claims that more than fifty percent of these active users log in every single day on their account just to check out new and interesting products from their ads.
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A recent study has shown that almost fifty percent of Facebook users who have made a purchase have been influenced by the platform’s advertising.
All of this information should tell you how effective Facebook really is digital marketing and that every new business should try investing at least once.
However, no matter how much money you invest in Facebook ads, nothing will guarantee whether your ads will be effective. If you want to compete and catch the eyes of Facebook users then you will have to use your creativity to create interesting, unique and influential content. Proper visuals, logo design, and brand colors can go a long way when it comes to ads.
Make sure you remember that the people who are on Facebook are there just to relax and watch some interesting content, so try to avoid making your new marketing campaign aggressive or annoying.