Imagine a world where your favorite celebrity doesn’t really exist. Well, in a sense, that celebrity does exist, but only through codes and algorithms. One of these celebrities could be Ana – who is about to become an online star, thanks to her deep learning skills and infinite liveliness.
Ana’s favorite activities to do in her leisure time are listening to music, dancing, playing video games, and shopping for clothes and accessories. On the other hand, she places great importance on entertaining her audience because of her role as an influencer in the community.
Ana is not a real person; instead, she is a metaphor for all young women today who have the same objective of reaching this point in their lives. Ana, a character generated by a computer, satisfies every demand made of her by her creators and appears just as they had envisioned she would.
The video game business was still in its embryonic years when it made a concerted effort to locate and court notable female leaders. Talking disproportionately, young people use advertising platforms in an effort to reach Generation Z, who is famously tricky to convince of anything.
This current generation has turned its back on traditional forms of media such as print and television. They may have recently been aware of the benefits of social networking, or they may just be getting started with the most recent platform.
Because successful Tiktok and Instagram royalty may now anticipate significantly higher wages than the previous print ad budget, some of the most important players in the gaming industry are being forced to hunt for money in other areas. This is because the previous print ad budget was used to pay for wages.
According to the South Korean gaming company Krafton, the solution is a young woman named Ana who was created by a computer. Ana is rumored to be involved in the creation of music, the communication of pertinent thoughts on Instagram, and the organization of e-sports competitions.
One of the technologies deftly used to ensure the success of this venture was encrypted and secure messenger software. This accomplishment may be credited to the clever management of many different technologies. Check this for more information.
The lifelike modalities of communication and blinks that Ana possesses were achieved through cutting-edge face rigging technology. Deep Learning is why Ana can learn and become proficient in activities that become increasingly more challenging on her own.
It Was Done Before
Ana does not stand out from the crowd regarding her physical characteristics by any stretch of the imagination. Specifically, Asian companies have been experimenting with the utilization of virtual influencers for about a decade at this point.
Up to this point, there have been countless sightings; some have disappeared for some time before reappearing, while others have drawn the devotion of millions upon millions of people.
Lil Miquela, who has more than three million followers on Instagram and has been dishonest about her life since 2016, is one of the most well-known virtual influencers. She appears to be an ideal example for Ana to emulate.
The alleged 19-year-old has posed for designers such as Calvin Klein and Prada, and she frequently appears in the pages of fashion periodicals alongside her boyfriend. Over a hundred thousand female listeners regularly log in to Spotify to hear Lil’s original music, which she composes and produces herself.
One of the reasons why the producers are interested in this project is because the celebrity does not get a salary and has complete control over her financial status. This is one of the reasons why the producers are interested in working with the celebrity.
A Purely Ficticional Celebrity Who Hasn’t Seen The Light of Day
Ana is the most recent individual to achieve widespread notoriety on the Internet. The creative team stated to the press at Krafton, in which they declared that the company is “mentally prepared for a successful launch.”
Ana takes you step-by-step through the fundamentals of creating a wonderful and exciting virtual environment (Metaverse). They “believe in the unlimited value of such technology,” and as a result, one of their aims is to build “more advanced forms of virtual individuals and material.”
The South Korean company wants to cash in on virtual influencers’ success for various fashion companies and wants to do it by creating their version of the phenomenon. This group, which portrays itself as a consortium, is made up of members that are independent software developers and publishers.
At some point in the not-too-distant future, we could be able to witness Ana’s music in the form of a “Fortnite” performance. This might take place at any time. It would appear that none of the anticipated borders are present.
There is a potential that publishers in Japan, like Square Enix and China’s Tencent, both of which have been affected by the NFT art scene, would release characters with themes similar to those of the NFT artwork. Both Square Enix and Tencent have the choice to decide whether or not to make these characters available to the public. Click here for additional information.
They endeavored to transfer Lightning, a popular character from the computer game Final Fantasy 13, into the real world and elevate her to a position of authority.
She appeared in a Louis Vuitton commercial campaign as part of the campaign’s lineup of models (2016). She was also slated to continue her career as an actress, and it was possible that she would star in a film with the same name.
Because of an error in determining the passage of time, the lightning petered out and became inconsequential. Ana is now working toward the objective of building her credibility within the industry as a means of achieving this goal. It is impossible to predict how much success she will have in the future.