There is no need to discuss how popular and widely used social media platforms are in all aspects of our lives. Even though they were primarily created for entertainment, they have found their way into the corporate world. Nowadays, almost every company uses them as a marketing tool, and in the following text, we are going to tell you how to create a successful social media plan.
The most important requirement of every marketing strategy is to organize it and plan it in grave detail. If you start a marketing campaign but you haven’t thought it all the way through it will probably be unsuccessful meaning that you will gain nothing from it and only lose money and precious time. So, how to plan this strategy?
The very first question you have to ask yourself is why you want your company to be on these platforms? In order to create goals you want to achieve, you have to answer this question. Do you want only to promote your product and raise awareness of your brand, draw visitors to the website or to communicate with the customers?
If you are employing this strategy for the very first time and you have just started your business, our advice is, to begin with setting small goals you can reach on your own, and then, when you hire a team of people, you can strive for bigger objectives.
Furthermore, you have to think about the target audience. Who are the people you want to reach? How old are they, what are their jobs or hobbies, what things are they interested in, etc.? If you understand your clients, you will be able to create posts that will be appealing to them thus you will have more success.
This brings us to our next point – the content. Without a doubt, this is the most important aspect of social media marketing. Attracting the people to your profiles may be easy, but the tricky part is to convince them to come back. Clearly, the content must reflect your business, but at the same time, it has to hold one’s attention. Our advice is to try to create as many diverse posts as you can. Being creative and imaginative is essential, so try to tackle different subjects but also to find a way to incorporate your brand into them.
Another thing you should carefully assess is when to post new content. Again, this is something that depends on your audience. Generally speaking, millennials are glued to their smartphones so they are constantly on their social media profiles, while other people may scroll through the feed while stuck in traffic on their way to work, or in the morning while preparing for the day ahead of them.
The last thing you have to consider is which social media platforms you should use. As you know there are many, so you should start with the most popular ones such as Facebook, Twitter, Instagram, and so on, and later expand on the others. One thing you will for sure need is a tool like Kontentino that will help you manage all profiles without any trouble.
To sum up, these are some steps and aspects of the social media marketing strategy that you have to plan beforehand. It is always a good idea to start small and then expand as the number of followers grows.