Whether you are in the world of business and have your own company, or simply run a fashion or food blog, sooner or later you will think about online advertising and promoting. It is simple, modern businesses and companies cannot survive without it. Anyone who has started a business of their own knows how much effort has been put into it, but also money and time. In order to promote your services or products online, you will need a platform to set up a virtual store, a blog, or a website in general. And this is where hosting comes in.
Some entrepreneurs prefer free or cheap hosting to a professional service because they save a lot of money. But is not always a great idea. Cheap web hosting is a bad choice for everyone, and especially for those who don’t understand IT matters well enough. Managing your own domain, maintaining a website, upgrading software, controlling data and content, and backing up your content is not an easy task. If you are not familiar with most of these processes, you will likely need to hire a professional to take care of them. This might not turn out as the most affordable solution, but it definitely has a lot of advantages. Now let’s consider the most significant ones.
Of course, a suit doesn’t make a man, but it still says a lot about a person. Therefore, it is very important that everything that represents your company or project is presented in a highly professional manner. Think logically, would you trust more in companies that have cheap hosting and don’t have their own domains, or would you rather trust companies that keep their online presence professional and have personal hosting. Of course, the latter group would likely win. This is equivalent to choosing a product with a nicer package in the supermarket. Such things have a great impact on creating a professional image and reputation.
2. Reliability and security
Today, there are many companies that deal with web hosting, so it can really be challenging to choose the best among them. It should be said that there are many that work poorly and whose price may attract you, but you will be disappointed in the quality of provided service as soon as you subscribe for their services. Some companies, for example, don’t invest a lot of resources in the security of their servers, therefore, they can be easily hacked. Sure, you might save some money now, but you are likely to be negatively affected by poor services of such companies in the long run. Therefore, using a professional web hosting company is a much better option for your business needs. We highly recommend that you visit www.progressive-media.de for more information on secure hosting. In case you need web design or SEO services, feel free to contact this company, we always have nothing but a great experience with them.
3. Technical and customer support
Technical and customer support is an essential aspect of your website that you should not neglect. Even small technical glitches can shut down your website for an extended period of time due to a lack of proper technical support to resolve the issue. You can even lose a significant amount of web traffic on your website which could result in a loss of revenue. On the other hand, with professional web hosting, you get continuous technical support from professionals who will quickly solve your problems and ensure a flawless experience for your customers.
4. Large or unlimited storage for your data
When you use free web hosting services, you usually get a fixed amount of everything that will be at your disposal. Be it the data speed limitations, number of emails linked to your website, the amount of data you can store online, and similar. This creates a number of technical issues that can also affect the loyalty that customers or clients cultivate towards your brand or company with time. With professional web hosting, you have the ability and agility to choose any amount of data space according to your requirements, but you can also upgrade or downgrade it in accordance to your business’ needs. This will, of course, help you achieve moderate website traffic growth, which automatically has a positive impact on your business.
5. Visual identity
Free or cheap web hosting services normally do not include great flexibility for your business website when it comes to visual identity. They will likely offer you limited and pretty basic designs and templates to design your homepage. This sometimes can make your website look unprofessional. On the other hand, many professionally hosted services will provide you with unlimited access to prepared website designs, templates, and profiles. This allows you to be creative in designing your brand’s presence and encourages you to be more involved in creating your own business. Of course, if you feel like doing so. Needless to say, this option helps you experiment with different design layouts before finalizing the one that best suits your website. Design can sell a product, think about it!
6. Even greater security
By using professional web hosting services, you can enjoy stronger security privileges of more advanced tools and professional system engineers who are responsible for the security issues of your website. Some of the important security measures taken by professional web hosting companies include virus scanning, security checks, spam filtering, and OS updates. Sometimes, they can fix all security-related holes in your website and prevent annoying external attacks. This is of course very important and will make sure your and client’s data and privacy remain safe.
These are some of the main reasons why we recommend that you pay for the services of a web hosting company instead of relying on free website hosting. As with everything, quality comes with a higher price tag, so it is better to invest wisely. Or as the saying goes, more expensive is sometimes cheaper.