These days, a lot of big and small companies across the globe utilize all kinds of marketing tools to legally spy on their competitors. If you are willing to use this kind of advantage to your benefit, I recommend you read through this entire article
Starting a new business in the 21st century is easier than ever. All you need is a good idea, some dedication, partner, or at least a team of employees that will help you with the starter process. Once you have all of that, is just a matter of time to turn it into a real company that will make real profits and create good products or provides good services. But, there is one problem when it comes to starting a new business. The starter process is easy, but staying ahead of your competitors is very difficult.
But, I did not say that it is impossible. There are many ways to ensure that you are always one step ahead of the other companies in your market. But, the easiest way to ensure that is with a marketing tool that allows you to legally spy on your competitors.
Since I want to help smaller businesses succeed in this scary world of big industries, I decided to break the list of the best marketing tools that will allow you to legally spy on any company you want.
Web traffic – myip.ms, Similarweb
One of the best ways a business can sell its products or services and the best way to advertise those same products or services is through the Internet. By now, most of us realize how big the potential of the Internet really is. This magnificent network allows us to connect to thousands, hundreds of thousands, or millions of people across the globe. No longer are your ads locally limited or just to your country. With the help of the Internet, websites, and social media platforms, all of your ads can be seen around the world.
However, this advantage is also available to your competitors. And, if they are working with a larger budget, it means they have the power to advertise a lot more on larger sites such as Facebook or Instagram. Fortunately, there is a way you can track all of the information regarding their website and its traffic. You can see where the people are coming from, where they clicked, from which country they originate and a bunch followed information that you might find helpful.
myip.ms – is a free tool that allows you to track the web traffic of a certain website. In other words, you can easily see the traffic of your competitor’s site.
Similarweb – a great alternative, but if you truly want to get all the features, it will not be free.
Analyze ads on social media platforms – AdSpy
Another great way to find out what your competitors are doing and where they are placing their advertisements is by using the tools that allow you to do so. There are several free tools out there that will allow you to search a certain database of Facebook or Instagram ads.
However, most of these free tools are underdeveloped and will not provide you with enough information to get any kind of benefit out of it. For this, you will have to read your wallet because the tools that are truly effective will not be free.
A great example of such a tool has to be AdSpy. It provides you with a huge database of over 90 million ads on both Facebook and Instagram. It also gives you access to information regarding the advertisers that put up the ads and from which country they originate. But, this tool will not come at a cheap price. Although, you may be able to find coupons online that can provide you with quite a discount. Here, this $75 coupon for AdSpy on affcoupons.com is a great option. Saving up $75 or more is quite impressive.
Monitoring mentions – Google Alerts, Social Mention
These types of tools might not provide you with very valuable information, but it still can be useful for certain situations. Basically, this is a tool that will monitor every single mention of the company that you input. Naturally, you need to input the company name of your competitor. And, whenever they are mentioned on Google, Facebook, Instagram, or are linked somewhere, you will get an alert.
You can utilize this information to get better backlinks and to spot good keywords. Most experts claim that the best tool right now for this purpose has to be Google Alerts. It is completely free, it is easy to use and you get the results almost immediately. Google Alerts utilizes the Google search engine to provide you accurate results in a matter of a few seconds.
If for some reason you do not like Google Alerts or you do not think it provides you with the right information, a great alternative is SocialMention. It is also free and it is pretty straightforward. You input anything you want and just click search. The results will show up in a second or two.
Spy your competitor’s keywords – SERPstat, Spyfu
To successfully build your online presence, you have to start working on your search engine optimization. But, this is not a simple matter considering the fact that the SEO algorithm changes very frequently, especially on Google. You should always be ready to accept those changes in the algorithm and to do even more optimizations so we can build your online presence.
However, if you are having a hard time to properly optimize your website, you can use tools such as SERPtat or Spyfu to analyze the keywords that are used by your competitors. This way, you will not have to spend any more time on finding the perfect keywords because you can just discover them by legally spying all the other competitive companies on the market.
All of these tools I mentioned in this article are completely legit and you are legally allowed to use them. The information you will be able to obtain from these tools can be very valuable if you use it properly.