We know that there are many famous brands that have managed to attract a significant number of customers into their stores. However, we can see that in this day and age, especially after the pandemic of coronavirus that hit China’s economy pretty hard, this market and its brands have managed to make a significant impact on the European and US markets. Now, we can see that a plethora of Chinese fashion brands has managed to compete with companies in these two regions in the best possible way.
Not only that, they even managed to surpass some of them. Naturally, due to the crisis that hit the world’s economy, some of the companies with a really long tradition in this market have sunk in 2023. Without any doubt, we can see that this was a great opportunity for brands from other countries, mainly China, to enter the market and overtake some percentage of it.
It should be said that this is nothing short of impressive since China suffered a lot of blows during this pandemic, but it managed to recover in the shortest time possible. Before this crisis, we can see that some of the Chinese fashion brands were present in these two markets for almost a decade. But there wasn’t almost any kind of success that was worth mentioning.
We can say that it occurred due to the global pandemic of coronavirus and that had a heavy influence over it. If you are interested in taking a look at some of the most popular Chinese brands in the west, be sure to take a look at Weareyugen. Anyhow, let us talk about the reasons why this kind of brand has managed to succeed in the US and Europe in the last couple of months. Without further ado, let us begin.
1. The Decline of Traditional Fashion Brands
We can see that the global pandemic of coronavirus inflicted a massive blow to the fashion market in the US and Europe. Not only that, we can see that the population of these two regions had suffered this kind of blow as well. If you have in mind that these brands have a long tradition and that the prices of their products can be really high sometimes, there is nothing that surprises us about their decline in the last couple of months.
At the same time, Chinese brands, who are relatively new to these markets, still don’t have this level of prices. So, you can presume why this market suffered a massive change in 2023. This opened a lot of doors for brands that come from China and other countries that have managed to penetrate these markets and take over some of it this year.
2. They Offer Something New to These Markets
It goes without saying that Asian countries like China, Vietnam, and Thailand, have been the source of workforce for Western companies. At the same time, we can see that these countries and their brands have managed to obtain a significant amount of knowledge to continue on their own. China is one of these countries. Instead of creating products for foreign companies, these brands have managed to create their own products and place them in foreign markets.
Plus, we can see that there are slight differences in terms of style when comparing Chinese products to the ones who were only created by them for foreign companies. If you look carefully, you will be able to take a look at some of the details that make the ultimate difference between local and foreign products. Furthermore, we can see that this kind of product attracted significant interest from customers from the US and Europe due to small peculiarities. So, they offer something new to the market.
3. At the Same Time, It’s Familiar
Even with these details that we’ve discussed, created by Chinese brands, there are still some remarks that say that this is a western-type product. This is why they have much success in the western markets. This was essential due to the fact that people are interested in buying something that reminds them of their old interests. Add to that the fact that has managed to insert some new peculiarities that made these products much interesting.
We really need to credit Chinese brands for their success in penetrating foreign markets with their products. They have managed to create something that is both familiar to the consumers in foreign markets and still have some traits that are common in their native market. Thankfully, these have built a solid foundation for the future, where we can expect that these brands will be much more successful in the future. We can’t wait to see how it will play out in the future.
4. Their Products Have Quality
It goes without saying that products imported from China have often been described as the ones who lack quality. Maybe this was true at some point in time. But we can say that these prejudices are not something that reflects the current situation. China’s fashion brands have managed to increase the quality of their product significantly. Some would say that this is in direct correlation with the recent rise of this country’s economy.
Nowadays, these companies have the opportunity to use much better materials to make their products. This results in much better things they have to offer to foreign markets. At the same time, they have been accepted in these markets and they have managed to achieve some impressive results. Naturally, we can say that these results can be achieved without having products of proper quality. Therefore, we can think about their future successes in these markets, without a doubt.
As we can say, China, as a country, and its economy is on a significant rise in the last couple of decades. Some would say that this is the next economical giant in our world. One of the first signs for this is its fashion brands who were able to make significant results in the Western hemisphere. Here, we’ve named some of the most important reasons why this happened.