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4 Tips for Creating Branded Uniforms That Inspire Trust

Building trust and harmony amongst the co-workers is one of the most important parts of maintaining a long-term successful business with happy employees. Having a uniform is a huge part of building trust among the employees. It brings about the spirit of solidarity and teamwork.

A company can design and make various types of uniforms but no one likes to dress up in boring and generic uniforms. A great idea to get rid of the boredom associated with uniforms is to make them a bit more creative. Creative uniforms do not only look good but they also make the employees feel more proud to be associated with the said organization. It can also lead to better promotion for the company or branch while inspiring trust amongst people. Investing in good quality and well designed customized workwear ordered from trusted websites like cfardas.pt might then seem like a good idea.

One can design a uniform in various ways to make it pop and more interesting. This can include having fun with colors by making them more brand related, using patterns and interesting quotes, etc. Below is a comprehensive list of tips that one can use to create branded uniforms that inspire trust:

1. Make uniforms that the customers can easily distinguish

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One of the main reasons for having a uniform is to show that an individual is a part of a particular organization or company. This is an important fact for the customer since he or she is often the one who needs to distinguish a company’s employee from the other customers so that they can ask for assistance or talk business with them. Hence, a uniform should be such that a customer or a potential customer can easily point out the employees of a firm in a crowd of other people.

This can be done by ensuring that the staff’s uniform has distinguished colors that relate to the brand. Another thing that can be done is to make sure that the uniform consists of a co-ord set or demands similar types or colors of bottoms to be worn by all the staff to ensure uniformity. Only having the t-shirt of a similar type with no instructions on the similar type of bottoms can make the uniforms look a bit different and hence unrecognizable or non-distinguishable to the customer.

2. Design uniforms based on the type of business

Different brands are associated with different businesses and hence there can be different types of uniforms that suit the brand image as well as the working conditions of the employees working in that particular industry. This goes for the selection of almost all the major aspects of a uniform including the fabric and the feel of the material used, the color chosen, and the reason for making it.

This is especially important if one’s company belongs to such an industry that has some specific instructions to maintain safety of the workers like a mandate for an easily visible uniform, etc.

3. Try to include a wide variety of options for the staff

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It is probably not possible for all the staff members to fit or feel comfortable in a single type of silhouette of a uniform. The preferred form of clothing might also vary for all the employees when there is a change in the weather. During the summers, the workers might want to wear t-shirts and loose fitted trousers but this preference can change during winters when the staff might want to wear something over their t-shirts like a jacket, coat or a cardigan.

Wearing a coat or jacket that is not branded over a branded t-shirt might just ruin the whole purpose of having a uniform for the whole staff since if they wear their own hoodies, they might not look like the part of a single organization as they should. Hence, it becomes very important for the company to decide on different silhouettes for different weathers. To eliminate the problem of people wearing different kinds of jackets, a company can also design a branded jacket for the employees to combat winters. This will also make it easier for the general public to recognise the company employees.

4. Focus on the designing of the uniform

Besides focusing on the various aspects of a uniform, one of the main factors that can make a uniform stand out is its style and actual design. A company can hire a professional designer to do the work or design it themselves. Designing can include a lot of aspects like the colors that one should choose, the silhouette and the cut, as well as fit of the uniform. Focusing on the brand colors can help a particular t-shirt look more connected with the brand, this also makes it easy for the customers to recognize the staff.

Having a well-fitted outfit will ensure that the staff looks their most presentable self at all times. Besides this, it is also important to ensure that the logo is placed at the right place and of the right size. Having the logos embroidered instead of getting them printed is preferred as they last longer and look like new even after many washes.

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Conclusion

Being one of the most important aspects of the work culture of a business, a uniform is given a lot of importance. It allows a customer to connect with a brand and identify the people associated with such a brand. Reinforcing this brand image in the minds of the general public via the clothes of the employees can eventually help in the overall business branding.

Branding via a business’ uniforms can be done in various ways by choosing the right color, design, silhouettes and fabric for it. Focus should be placed on both the comfort of the employee as well as the ability of the consumer to recognise it as well as associate it with the said brand. One should also ensure that it suits the type of business that one is associated with and focus on accommodating it with regards to various seasons.

About Aileen Cok