Starting a business in 2020 is easier than ever. Get a good team of coworkers, pitch them your idea, find the motivation and then you have all that you need to create a company. Sit down right in front of a computer, by domain, create your website and that is about it. The need for a physical location is not needed anymore because most people are buying their products and services online, especially in 2020 because of the coronavirus. But, without a successful digital marketing campaign, your company will not get anywhere.
However, building a proper digital marketing campaign is not that difficult as you might think. Even if you do not have any kind of experience in this area. It is easy mostly because there is tons of information floating around the Internet regarding the subject. If you ever need to learn anything about marketing, you can do that online.
But, whenever I search Google about this topic, I always have trouble finding the most essential pieces of information. That is why I decided to write this article and share the most important factors to consider when building such a campaign.
Proper branding design and logo
Before you can focus on your marketing campaign and advertising digitally, you will first have to ensure that you have a proper branding design and logo. Because if you do not pick the right color scheme for your type of business, your brand will have a very hard time becoming recognizable to customers.
If you have already made a logo and pick the color scheme, do not worry, you can always rebrand in the future. But, the sooner you do it, the better for the business.
Rebranding while also starting your new marketing campaign will also be beneficial. You can now show the people the new face of your company and the products that you are settled. You can find additional information on voymedia.com.
It seems like a lot of business owners, especially owners of smaller companies simply forget the fact that the branding design might be one of the most important factors of every successful marketing campaign. This is even more important for digital ads.
Social media presence
It is no secret that every social media website today is essential for the success of any company. Even the largest conglomerates today are utilizing every single social media website possible. For example, you can spot a company such as Coca-Cola constantly posting on Facebook, Instagram, Twitter, or anything else you can think of. This social media presence brings Coca-Cola millions of millions of followers, fans, and daily consumers.
If such marketing is so important for bigger brands, imagine how useful this can be for your smaller company. By building a social media presence and following, your profits make a considerable increase in just one year.
However, do not underestimate the work that is needed for such marketing. Creating a following on Facebook or Instagram is not easy, simple, or fast. For some, it could take months and months of daily posting just to reach 10,000 followers.
But, if you know how to take the right steps and post the right type of content, I am sure that you will have much success in growing your following.
When talking about a successful digital marketing campaign, we can never forget about search engine optimization or SEO. Many experts will tell you that this might be one of the most essential factors today. Without search engine optimization, you will have a hard time building a presence online.
Why exactly is this so important? Well, the answer is basically in the term itself. It is an optimization of the ranking of social media profiles and websites. For example, when you use Google, you probably always refer to the first few results, right? If the first result is not what you are looking for, you will probably open the second or the third result.
To get up there in the top 10 on Google’s search results, you will need that kind of search engine optimization. But, proper SEO is not easy which is why a lot of companies resort to hiring such services. Companies that offer such services can bring a much harder fight against the competition as suggested by Shark SEO.
Sure, hiring such services will be an extra expense for your budget, but I think the return on investment is good enough to justify that kind of cost.
Previously, I talked about just how important it is to have a good social presence in this digital world. But, if you want and expect to have long-term followers, you will need to do a lot more than just daily posting or sharing. The matter how interesting your content is on a day-to-day basis, it is not enough.
Most people are looking for a personal connection with companies. They want you to build a trustworthy bond otherwise they will find a solution with some other company.
But, how does one build such a bond with a customer? The answer is engagement. Engagement is essential for any kind of marketing and not just digital.
How to increase your engagement? Well, that is easy. When posting images, videos, or whatever it is, you need to start building the habit of asking questions to your audience. You have to entice your customers to respond to your posts. This will essentially result in more comments and messages which is always a good plus and your audience will have more interest in what your company has to offer.
Of course, to increase your engagement further, I suggest responding to as many comments as you can and the private messages. Keep in mind, you are not obliged to respond to everyone, but it would be good if you can do that.
As you can see, leading a successful digital marketing campaign in 2020 is not that difficult, especially if you have these most important factors. If you ensure that you have covered every single one of these factors, you will have a successful campaign.