When talking about getting found on Google literally just two things come in my mind.
1. Traffic from advertising and,
2. Organic (free) traffic
Traffic from advertising is when you pay for Google advertisement to showcase your blog and it’s content on SERP (search engine results page). You literally pay Google to send visitors to your web site, and how much you pay is based on how many other people are competing for those same searchers. But, it’s necessary to have good content. Quality of the content is one of the crucial parameters for ranking and bringing traffic to your website. But we will talk a bit later in the text about that.
On the other hand, the “organic” traffic is not based on payment, but it relies only on the quality of the content and what Google believes would be the most valuable pages for its users.
When your Web page shows up in the organic results, and users click on your link and visit your web page, these clicks are essentially free (you don’t pay anything to Google for them).
Since this article is for bloggers you’d prefer to get free traffic instead of paying for it. That’s what search engine optimization (SEO) is all about.
You want to increase the chances your Web pages will show up as high as possible in the Google results when a user searches for a keyword related to your business. But keep in mind organic traffic takes a lot of work to rank higher on Google search results to actually see some sort of traffic on your blog. But since this article is for bloggers who want to rank higher on Google and get in tons of organic traffic for free to their blog we will cover only the organic part. This article will give you some of the ways to which you can put in action and get results. So without any further ado, let’s jump right in.
Picking the Perfect Keywords
The first step in search optimization is deciding which keywords to optimize your site for. Keywords are what users type into the search bar of search engines like Google. Three primary criteria go into selecting the right keywords to optimize your web site: relevancy, search volume, and SEO difficulty.
You want to pick keywords related to your business. When crafting your list of possible keywords, it is best to think from the user’s perspective. Try to think about what keywords a user looking for.
Estimated Search Volume
Even if you get the number one spot in the Google search results for a keyword, it doesn’t guarantee you’re going to get lots of visitors to your web site.
The amount of traffic you will drive to your web site is dependent on how many people search on that keyword.
This is a measure of how hard it will be to rank for the keyword, based on the strength of the competition and your own web site’s authority.
Ranking well in Google is a competition
Among the millions of web pages trying to rank for a given keyword, only 10 can make it to the front page. So, if you are trying to break into the top 10, you’ll have to displace someone else.
And one of the foundational ways is to find the perfect keyword which is relevant to your blog, have high search volume and low competition. For researching the perfect keyword we recommend using Ubersuggest.
Doing the On-Page SEO
Once you’ve picked your keywords, the next step is to start using these keywords on your web site. On-page factors that influence rankings are those contained within the page that you are trying to rank. These are factors that you can control directly by modifying your web pages and as such, are the easiest factors to address to improve your SEO.
Adding the title tag
This is where you get an opportunity to increase your click-through rates. When Google shows your content to users they often click the most interesting ones. Given the importance of the page title tag to SEO, it’s worth spending a fair amount of time crafting great titles for your webpages. A pro tip: Earlier words in the page title carry more weight than later words, so put your most important words first. For example – Instead of writing a “Step-by-step guide on how to start a blog”, write “Start a blog: Step-by-step guide.”
Writing meta description
Similar to the page title, the meta description tag is information about a web page. It is usually a brief summary of what a user can expect to see on a page.
From an SEO perspective, the meta description doesn’t impact search rankings in any of the major search engines. So, including your keywords in the meta description will not help your rankings.
However, the meta description is important because although the engines don’t use it for rankings, they do often use it within the search results page. An example of it.
So, do use keywords in your description
Google will often show the matching keywords from the search query as bold in the description. Having your keywords shown in this way increases the chances that users will click on your link in the results. You can easily add a title tag and meta description using Yoast SEO plugin on your WordPress blog. There are other things also comes when practicing on-page SEO apart from keyword research, optimizing the title and meta tag.
• Making your page URL (permalink) shorter.
• Avoiding using dates and numbers in the link
• Optimizing images with “Alt” attribute meaning telling Google what this image is all about.
As we all know images are a great way to illustrate a point and make content more attractive and appealing. But the thing is Google can’t really “see” images, or any text that’s in the image.
So the “alt” attribute is the solution. This is a special code that allows you to describe an image with text in a way that Google can see it. You can easily do it by just clicking on the picture of your WordPress blog’s media.
Practicing Off-Page SEO
Off-page SEO is nothing but the appearance of your website on other high-quality sites. And, getting this is the most effective way to get better rankings in Google. Although the on-page SEO factors we discussed earlier are important and relatively easy to do. To make any significant improvement in rankings for your keywords you’re going to need to address off-page factors as well.
As we said, off-page SEO is basically the appearance of your website on high domain authority sites that are relevant to your blog or business.
Here’s how to do it.
Create crazy amazing content
The most effective way to get links on other sites is by creating crazy amazing content that is useful and interesting.
You can learn more about writing viral blog posts on this article.
When people and other bloggers find your content useful they will link your content on their site. Giving you an up-vote that Google adores and helps improve your rankings. Another great way is, Guest Posting You need to find sites in your niche and then contact them for a guest post.
Ask them you want to do a guest post on their blog and if they agree send your post to them. Make sure you include your website URL in that post somewhere. When the administrator puts your article on their site with a dofollow tag you will get an up-vote from that site. Which is enough to let Google know your site is also one kind of a big deal and deserves a higher ranking on Google search results.