With so many other businesses offering the same products that you’re offering, what will make you stand out? That is a question that every business person should ask themselves. Most of these businesses offer better services and products that are of higher quality than yours. So what will make their customers abandon them and come for your offerings? The simple answer is a relationship. Any company or business that wants to prosper and beat competition must have a strategy for relating well with its customers.
Gifts are some of the things that will make these customers more attached to you and even give you referrals. When you gift someone, they feel more special and would want to pay back in some way. In this case, the customer will reciprocate by giving you more business. Imagine you have a customer who does shopping in millions of dollars in your company- if you can keep them, you’re home and dry.
Corporate gifting is essential
From hampers to flowers to wine and subscription gifts, how you give to your clients tells a lot about you. You also have to know the right one and the best method of giving. Most importantly, you have to seek out your client’s preferences and make something nice to them as a gesture. The gift reminds them of how valuable their relationship is with you.
Why should you send gifts to your clients?
You have heard of a “drip campaign” where you keep your clients engaged through emails and other platforms to encourage future business. Many benefits come from this constant contact. That same principle applies to corporate gifting.
See below the specific reasons why you need to gift your customers.
It enhances the client-company relationship
You’re wondering why customers have been leaving you one after another. You may try everything to keep your clients, give them quality products, and such, but if you don’t have a relationship with them, someone else is doing it. As you continue with the drip campaign, it’s good you look for something that will make them feel important. There’s something that happens when you gift someone, they’ll always feel more attached to you, and even if your competitor is offering the best products or services, they’ll still come to you.
Gifts are perfect in mending bridges
You probably did something, and your service didn’t satisfy your customer- they felt offended and duped. You don’t just let the customer go- how many customers can you let go that way, anyway? After you’ve talked to them and reassured them that you’d correct the mistake and probably compensate, your actions will be louder if they’re accompanied by something that you know they love.
Do research, ask around to know what the client would love as a gift, and choose a special occasion to present the present. That works wonders in restoring your bad relationship.
A perfect way of keeping far clients
Some of your clients live so far away from your business location. Where they live, other businesses are offering the same solutions as you. What will make them continue buying from you is the relationship that you keep. Think about them- what will make them spend on gas or fare or even fly to your business. An occasional gift hamper can work so correctly in keeping the customer with you. You will also realize that such customers have a lot of influence and can pull masses into buying your product.
A personalized gift will reinforce your brand
If you value relationships as a business, you need to show your followers and clients that they didn’t make a mistake choosing you, and your brand stands for thoughtfulness, going the extra mile, and relationships. Many hamper services allow for customizable branding, and that would mean you have the gifts branded in your company logo. Therefore, the hamper will be a marketing tool that you can use to get more referrals and repeat business.
Keeps the relationship open
One of the great things that a “drip campaign” does is that it keeps your clients remembering you when they see that helpful email drop in their inbox. A present that adds value will have more impact. If you send a well-packaged present to your customer, they would most likely want to keep it on their desk for as long as it is relevant. That means your brand will always be in front of them. They’ll also want to refer customers to you for the same treatment. You can imagine every time they need a product, the first person that comes to mind is you.
Send them a hamper on their birthday, look for an occasion when they least expect a present, do proper research and send them a gift that is a solution to them, they’ll remember you for as long as you’re in business.
A gift allows you to sell more products
You have been selling a single product to your customer, and now you have a new product that you’ve launched in the market. The best way to introduce this to your loyal customers would be packaging this and sending them as a present. If, for instance, you sell some coffee, you can have a packet of what they’re used to and then get the new product like sachet tea leaves for them to try out with a special message so that they give you some feedback.
There are so many products that are being introduced in the market today. A gift of your product will make you stand out among your competitors.
It gives your brand some status
Generous people are likable, and so are brands. Gifting your clients shows a high level of generosity, and they’ll feel like you’re paying them back the much they’ve been spending on your products or services. You need to segment your customers and package gifts that you send to them on special occasions. That will make you remain in their memory. When they’re bragging about their solution providers, you can be sure they’ll remember you.
Gifting your customers enhances your relationship with them. It’s another way of telling them that they have a friend in the business that cares about their welfare. Get a reliable gift hamper company like christmashampersaustralia.com.au that will package and personalize gifts for your customers on essential occasions. That is a real game-changer to your business- it could be the “button” you needed to press and your business flourishes.