Numerous online brands are emerging every day. Standing out in such a huge competition and making a different impression in front of your target audience is a must. People have a huge number of options available to go to. Give them something worth holding on to. Taking an online business into consideration, brands must be highly visual. Online shoppers judge brands on the basis of how they appear to them. A great design and visual style can lead to success in your business. But how a good style and visual style can grow your online business. Don’t worry, keep reading to find out.
Brand’s visual identity is portrayed through pictures, shapes and colours. Brand’s identity helps in communicating an organisation’s values, purpose, personality and tone in front of its audience.
Capturing the attention of consumers is necessary to increase sales which cause ultimate growth. Good choice of logo design, web page, brochures, applications etc attracts consumers. However, a negative choice of design can affect the growth of a business poorly. It creates a negative impression of brand identity and makes potential customers go away.
Even product packaging can alter the perception of customers in a few cases. It can lead to loss of sales too. Therefore, good design is quite necessary.
Improvement of Brand Visuality
The brand identity should be distinctive and attention-grabbing. A well-designed logo will affect a brand’s image positively. It fosters brand loyalty and makes the brand recognizable and more memorable. A catchy logo design attracts the target audience and converts them into customers. Sales of brands can be hiked up using this strategy. Also, the brand’s values and missions can be portrayed in front of consumers. This connects consumers emotionally with the brand and increases the chances of sales too.
You do not need to make a complex or edgy design to make an impression. A simplistic or minimal logo design can do its job very well. Moreover, if you have a look at the most famous logos worldwide, you will find out that almost all of them are simple.
For instance, Nike’s swoosh, Apple logo, Chanel, Mercedes, BMW, etc have very simple logos.
A logo is to be presented on a website, app, products, images and whatnot. So, creating a perfect, unique and attention-grabbing is a must.
Therefore, creating a good logo design is really necessary. You can either hire a professional designer to do the task or design with help of online logo makers. Designhill logo maker is an AI-powered logo maker that can design amazing logos in just a few minutes. You can even conduct a contest and choose a winner logo from amazing logo designs created by expert designers worldwide.
Make a good logo design and then advertise your brand for growth to occur.
Impact a Design Makes
Consumers judge the brand they are dealing with through its logo design and design of its application. Businesses are trying to build their own apps. Apps that have light and simple designs are liked more by the audience. Many people think that complex graphic designs make a good impression but it is not true. As simple as the design remains the better it will be. Minimalistic designs communicate better with emotions for consumers. Complex designs, on the other hand, can cause an overwhelming effect and wither away the customers.
With such busy and stressed lifestyles, people prefer calming and simple designs of web applications. Any app that follows the opposite notion is disliked by people.
Sometimes, complex designs are also liked by people. But that is the case in print. If online platforms have such complex designs, whole effectiveness might get lost.
Follow a particular style for your brand and keep it as simple as possible. Remember that a word of mouth is very powerful. A satisfied customer can bring more in but an unpleasant one can take a lot of them away.
Elegant and curvy fonts can look good on products or promotional materials but they might seem confusing and unreadable on webpage or applications.
Elements of design to focus upon
These are the main elements that you might need to focus upon. Graphic designers work to increase brand identity through-
- Colour palettes
- Style guides
To make a good impression in the digital marketplace, focus on these design elements. A logo design should be clear, simple, memorable and timeless. It should be portraying the values and mission of the brand correctly.
Even if it is resized to print on a billboard or used as a watermark, a logo design should be clear and perfect.
The typography of a brand should match with what values and message you wish to convey. Use cursive writing, if you want to create a calm and cheerful look. But a professional look can only be generated with bold, non-curved lettering like serif font style.
Next, the colour palette chosen for your organisation needs to match the values and emotions that you wish to convey. Use black colour to show professionalism and class. For instance, Apple, Mercedes and Nike have used to display their professionalism. The red colour symbolizes wrath, energy and love while blue on the other hand has a calming effect.
Images can attract customers much faster than mere words or shapes. Use images correctly on a web page or app to attract customers and make your business grow.
Make web style constant on all online platforms to make a consistent pattern and make brand trustworthy too.
Figure out the individual personality of Brand
Consumers make 50% of the band. The way consumers perceive your brand matters a lot in the growth of your business.
Therefore, figure out the personality of your brand and compare it with the ideal personality that needs to be displayed in front of customers. Make necessary amendments to make your brand perfect. Also, changes must be made from time to time to catch up with trends and stay updated.
A good design and visual style can attract more customers and increase sales even more than you might think. Little changes and efforts in web design and application design can attract more and more customers eventually.