Television, print, magazines and newspapers, catalog sales and other traditional marketing tools will continue to be used in the future, but those companies that ignore the benefits of using the Internet and direct marketing on this electronic network will almost certainly lose their competitive edge. The Internet allows even smaller companies that have never had the opportunity to mass market, internationalize their businesses and compete with business giants.
Today, nearly 4.2 billion people are actively using the internet in the world. As a result, business and online sales are becoming more attractive to companies as the number of customers who make their online purchases exclusively grows with the rise of internet users.
Of course, for a good result in the global internet market, it is necessary to have a great website. This means that your site must be visually appealing and unique, and it must be extremely fast and functional.
In this text, we will explain what that is, what its elements are, what features are important, and how important graphic design is to the overall impression.
What is web design?
It is the process of gathering ideas and aesthetically editing and arranging them to achieve a specific goal, which is to create a website. End users and getting them to a particular website as easily as possible is what you should first take into account.
Overall that is the use of various skills and disciplines to design and maintain websites.
This is briefly referred to as “the art or skill of combining text and images in advertisements, magazines and books.” It is basically any visual media that aims to express communication, whether it sends a message from an upcoming party via a flyer or showcases the beautiful capabilities of the latest smartphone device in print commercials.
Using images, graphics, and text, designers create a story or message that will appeal to potential users. Not every graphic layout aims to be beautiful, but everyone should provoke reactions, whether positive or negative, attractive or repulsive to consumers.
At its most basic level, the graphic design conveys the message. It’s a means of communication, a unique and compelling way to reach consumers and Internet users, whether you’re selling a product, announcing an event, or want to attract subscribers. Logos, websites, advertisements, print media all require the expertise of a graphic designer and anyone who wants a customer growth should consider hiring one, like punchbugmarketing.com, who specializes in web design.
5 basic elements of web design
There are many important elements, but some are of course more important than others. These five elements stand out as the most important:
Element layout – Graphics, content and banner layout is the basis. The most important thing is to create a layout that will allow visitors to find the information they are interested in quickly and easily.
Colors – The choice of colors depends on the purpose as well as the visitors to whom the site is intended. Whether it is a simple black and white or a design that includes many different colors, the essence is to present the company and its brand in the right way.
Graphics – Graphics involves various elements such as logo, images, animations, icons, etc. All these elements serve to enhance the site’s appearance as well as its functionality. Therefore, it is important that these elements blend in with the other elements, primarily with colors and content.
Fonts – Another element that can enhance the look of your site is the use of different fonts. However, it should be noted that most web browsers only recognize certain fonts, so-called. “Secure web fonts”. Because of this, designers generally only work with this group of generally accepted fonts.
Content – Although the content itself is not strictly related to our text, the way content fits in with the rest of the elements can certainly be subsumed. The content itself must always be relevant, informative and useful to visitors, but it must also fit with other elements into one clear and visually appealing whole. Also, the way content is placed as part of the design as well as the content itself are very important.
Functionality as the basis of quality
As noted above, the goal is not only to be visually appealing for users but also to enable them to easily navigate and obtain all the necessary information in a way that will attract them to stay there. Here are some basic things that everyone must pay attention to.
Navigation – Site architecture, menu layout, and other navigation tools must be designed to take into account how visitors search sites. The goal is to provide easy navigation and make all information easily accessible.
Multimedia – Relevant video and audio content can help users more easily understand the information they need. So users are encouraged to spend more time on it.
Technology – The advancement of technology has given it the freedom to be innovative, to add new elements such as animations and to always keep it fresh and dynamic.
Interactivity – Adding elements that encourage visitors to be active, such as the option to comment or vote in polls, can significantly increase the number of visits. It’s also a great way to gather leads, as interactive visitors will be more likely to leave their email and become customers rather than non-contributors.
Compatibility – Compatibility implies that it must be equally good across browsers and operating systems for both desktop and mobile users. Considering the fact that the majority of Internet users browse through mobile phones today, as well as the fact that buying and selling by phone has reached almost half of all e-commerce activities, it is clear that special attention must be paid to smartphone users.
However, this not only implies visibility on all devices, but also the functionality of the website on all devices. It is not enough to be visible on smartphones, but it also needs to be transparent, easy to navigate and fast. Loading speed is a particularly important part. Statistics say that 40% of mobile users change the site if it is not responsive.
Web design is the first thing you need whether you are designing a website, creating a web application, a mobile application. High-quality involves knowledge of many skills, and it is virtually impossible for someone without years of experience and learning to be good at it. Also, things are constantly changing and it is always necessary to keep up with new trends and keep up with all the changes.