Marketing and AI, Artificial Intelligence, both terms have been popular for a while now. Artificial Intelligence isn’t just a thing of the future anymore. We’re in that future now. Digital marketing has a major role in every business today and AI has come to make it even better. Artificial intelligence learns things and allows us to improve our marketing strategies and techniques.
Artificial Intelligence is a branch of computer science whose focus is building intelligent machines that can sort of act like humans. Machine learning, on the other hand, is about machines learning from experience and improving with time. No new definitions are added, the machine collects the knowledge on its own. This is a huge step for science.
AI has found its place in numerous different areas and marketing isn’t an exception. Here’s what AI can do for digital marketing.
Raising the personalization of the customer experience on a whole new level
Personalization is a major buzzword of the last couple of years and its importance isn’t diminishing. In order to stay competitive and relevant on the market, you need a personalized approach to marketing. Consumers are reacting to personalization incredibly well and by now it has become a standard. Traditional marketing methods just aren’t as effective anymore and companies needed a new and fresh approach. Thanks to AI, we can now expect to see more of improved personalized content. Machine-learning algorithms are analyzing customer data, their behavior online, their habits, and their interests so that companies can offer more relevant and interesting content that matches our needs. If you’re interested in reading more about this, click here.
Predicting the behavior of customers
Depending on their previous behavior and habits, AI can tell you how the interests and habits might change in the future. You can predict where purchase trends are going and spot user behavior patterns. AI can easily correlate customer characteristics with expected behavior.
Propensity models are built to identify prospects who are most likely to respond to an offer. AI will let you know which strategies work best for which group of people and help you make a solid and effective plan. That means identifying the content that will bring results, repurpose existing content, and appearing on different channels in just the right time for optimal visibility.
Content creation and curation
AI can even generate the content for you and curate it. This will connect you better with your visitors on certain websites. It also enables you to offer better recommendations for different users, such as “if you liked this, you might like that as well.” Kind of like when Netflix suggests you new shows based on what you’ve shown interest in previously.
Fewer data errors
People make mistakes. If we do something for a longer period of time, we risk making more errors. We can get tired and distracted, but not machines. This is especially important when we’re working with an enormous amount of data. Machines can go through an incredible amount of data without making one mistake.