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How Can Custom Web Development Boost Your Sales & Brand

In this hyper-connected digital world, your business website is your hardest-working salesperson. It’s available 24/7 and never needs a sick day. Are you sure you are giving it enough attention? If you’re still using a templated website that takes forever to load and doesn’t quite look right on a smartphone, it’s time to invest in custom web development—and do so right away. You are probably losing customers every day that you wait.

Why templates are a bad idea

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It might be tempting to download a standard website template and fill it up with your business information, especially if you’re a startup that’s low on funding. But don’t make this mistake. You can’t earn the trust of your customers and build a steady stream of sales with a clunky website that looks like everyone else’s.

A templated website will not give you the chance to create a brand online. After all, templates are available to anyone—they have been used multiple times by different businesses. They certainly won’t help you differentiate yourself from the competition.

Worse, most templated designs don’t work well on all kinds of devices. Your website might look okay on a desktop, but it might not work well on a mobile device. This will frustrate potential customers who might be shopping on their smartphones—which means losing their business.

To your eCommerce shop truly profitable, your website should work flawlessly on all types of devices. It should be ready to accept orders from whatever device a buyer might be using—whether a phone, a tablet, or a PC. You can’t accomplish this with a template.

Advantages of custom web development

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Look at some of the most successful businesses in the world, and you will quickly notice that they have one thing in common: Their websites are bespoke to their brand and their requirements. These companies know that custom web development, provided by companies such as Web Design Sun, is the single best investment they can make to succeed in selling online.

Indeed, custom web development will initially cost more and require more time and involvement from you, but your efforts will pay off in the end. Here’s why:

Achieve a professional look

It isn’t very easy to gain trust in eCommerce. After all, you are asking consumers to give you their hard-earned money even though they have never personally touched your products. All they can see is your website. It’s the only thing they can base their decisions on, so it better look good.

A custom web development company like Custom Software Lab can build a website that looks polished, consistent, and trustworthy—a website that will give people the confidence to transact with you.

Provide a unique user experience

Being involved in designing your website gives you the chance to incorporate a user experience that’s unique to your brand. You and your designer can work together to tailor-fit the look and the capabilities of your site to the products and services you offer.

Build a stronger brand identity

The digital marketplace is noisy. There are millions of websites out there, and probably several thousand in your niche alone. How do you stand out? A generic website certainly won’t get you noticed. You need custom web development if you’re serious about branding.

Get a head start on SEO

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Custom websites can be made to search engine-friendly. From ensuring that codes are clean to make pages load faster, your designer can give you a site that is well-optimized for Google and other major search engines—a magnet for organic traffic. This will make it so much easier to implement an SEO campaign later on.

Ensure responsive design

Did you know that the average online customer spends anywhere from 3 to 5 hours per day on their mobile phone or tablet? If your website doesn’t work correctly on these smaller screens, you are losing a lot of sales. Who wants to keep pinching and zooming to see the product description or search for another item, right?

A custom website can be made to adapt to whatever device your visitors are using automatically. This makes it easier for them to complete their purchase. You can be sure they won’t leave your site out of frustration.

Choosing a designer

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A substantial portfolio of successful projects is a good measure of how good the web developer is. The best ones don’t just offer web design—they also provide custom web application development and custom software services. Ask for a quote and an initial consultation so you can assess if we are a good fit for your project.

About Suzan Vega

Suzan Vega

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