Today, technology and the internet are intertwined with almost everything we do, and they have become an integral part of our daily lives. The World Wide Web grants people access to unlimited news, knowledge, entertainment, and much more. With more than 56% of the world’s population using the internet daily, it has also changed the way people get information, make purchases, and spread the news.
As such, digital marketing has also become an integral part of the marketing industry, surpassing all other forms of advertisement. It has become the most powerful tool for building a brand’s exposure, generating profit, and attracting new customers. If you are still wondering just how important it is for your business, here is everything you need to know.
What It Is
As its name suggests, it includes any form of advertising that is done online, using an electronic device. There are many types, some of which include SEO, content marketing, PPC, social media, email marketing and more.
1. Exposure and Conversion
Any kind of advertisement, piece of content, or information you post online will direct consumers straight to your website. This not only increases exposure but can also generate higher conversion rates. Utilizing tools such as SEO, social media, and email enable effective targeted audience interaction through engaging content, generate more traffic to your site, and offer conversion optimization. Reports suggest that 94% of organic traffic comes from search engines, so SEO can be especially useful for increasing your visibility.
Creating an effective and successful online advertising campaign does require investing a certain amount of money, but it is still much cheaper than traditional marketing channels. Many businesses have reported considerable savings when using online advertising methods while receiving great results in the process. An effective strategy also allows smaller and medium-sized businesses to compete with major ones, even though their budget is much smaller.
3. Return Of Investment
Out of any digital or traditional advertising method, email marketing brings in the highest ROI. Creating and building a strong email list is important and it can be done utilizing social media and also content marketing. These three methods will send more traffic, especially targeted, to your website and help convert it into leads and sales. The more traffic you generate, the faster you will achieve your ROI.
4. Consumer Trust and Brand Reputation
Delivering what you have promised to pay customers will build trust, increase their satisfaction, and gain their loyalty. As such, these consumers can become your brand ambassadors, and it is an advantage you can use to increase site traffic and build your brand reputation. Since around 88% of consumers research a product or service online before purchasing it, displaying testimonials or social proof from actual consumers that are satisfied can encourage potential customers to engage and use a product or service you are offering.
There is no doubt that digital marketing is a necessity for companies who want to have a chance to compete in their respective industries. Over 4.33 billion people use the internet for numerous reasons and it is exactly the place to be if you want to build a successful and profitable business.