Instagram is a social media platform with sky-high user engagement and over one billion users worldwide. In recent years, social media networks have become a business for many and with their popularity growing each day, they are only expected to keep getting bigger.
While they might be a great source of income, gaining success on social media has become much harder. In the early days of Instagram, all one had to do was determine the purpose of one’s profile and create and design a content strategy to go along with it. Today, that is considered a norm, so one has to go the extra mile to attract a new Instagram audience and achieve success. So let’s take a look at tips that will be worth your time and will help you gain followers quickly.
Study and use quality hashtags
Hashtags are used on various platforms, but they might be the most useful on Instagram. Using the right ones and adding a location tag can bring your image exposure from a large, targeted audience and might be the best way to gain a fast following.
Using various online tools can help you get relevant, quality hashtags and although you can add up to 30 of them per post, SMMBrasil has found that 9 hashtags are the best number for generating the maximum engagement.
Posting consistently is extremely important for success. To avoid losing followers by posting too much or having low engagement and slow account growth due to posting rarely, try making a schedule and posting at least once or twice a day.
Try live-videos, Stories, and videos
Primarily a photo-sharing platform, it has now grown beyond just that. When you go live you will appear right at the front of the Stories feed, more than 400 million people use Instagram Stories every day, and the average engagement for videos is growing faster than the engagement average of photos. This means that there are more ways to attract potential followers by creating various types of content.
Share user-generated content
Reposting other users’ content with tags is another great way to create engagement. As long as the original creator is credited, it can be a win-win situation for both accounts. The reposting account gets content and follower increase while the creator gets exposure.
Use your analytics
Monitoring your analytics will enable you to see what type of images and content gets the most engagement. Constantly posting what people like and enjoy on your account will enable you to create a loyal following. Also, if people who are not following leave a like on a certain image, they might become a follower once they see you post similar content as the one that they liked.
Collaborate with others
Another way to grow your following and extend your Instagram reach is by collaborating with other influencers. Through networking, you can make friends or simply create partnerships to promote each other’s contents, organize mutual giveaways, and do collaborations.
Host contests and giveaways
Giveaways and contests are a low-cost promotion and follower engagement boost. For example, you can ask your followers to post certain comments, tag a friend, or like an image to enter the giveaway. With this, there is a high chance you could reach many people who haven’t heard about your brand before and if they end up liking your content, there is a big possibility they will start following you.
Just like with developing and growing any business, gaining a fast following on Instagram requires a certain amount of your effort and time. Following the tips above can help your account grow, but in the end, it all comes down to finding what works best for you and making the right choices that will enable you to succeed.