Owning a business nowadays is heavily connected with owning a website. The internet changed the way a lot of things function in the world we know today, and if you are not following the latest trends, chances are that you’re “lagging” behind your competition.
Since everything is becoming modernized with each day that goes by, people are slowly starting to “expect” you to have a website and other modern ways of contact for your business. It is 2023, and it’s pretty safe to say that nobody really wants to visit a shop in order to ask a couple of questions and leave.
People seem to be very busy these days, and they value their time a lot, so it is much easier for them to open up your website and get some valuable information about your products or services, and they prefer this a lot more than heading over to a physical location.
With all of this being said, combined with the fact that you’ve opened this article, you’re probably already interested in improving your website and getting more traffic, right? If the answer to this is yes, make sure to keep reading until the end and buckle up for some quality information. Let’s take a look.
1. An attractive name for your website
If your website has an attractive name, many will be intrigued to see what’s going on inside, so they’ll open up your homepage at least once. Even if they don’t stick around for a while and they only did it out of curiosity, you’ll still get better recognition and possibly some extra revenue from the advertisement panels that you’re displaying.
Also, when you are naming your website, make sure to use a name that correlates with the things you’re trying to show or promote. For example, DailyFashion.com cannot be a name for a website that promotes automobile parts.
2. A unique and aesthetic design
People love it when a website is designed with the purpose to look good. There’s just something that’s very satisfying when you’re spending time on a website that looks amazing. Besides, you’re showing that you care about your business and you are not afraid to invest in something that makes the user experience better.
A well-designed website is always a great marketing and reputation boost, but you must know the border between over-design and “just enough”. This also takes us to the next part, which is optimizing, and it happens to be one of the most important ones.
3. Speed is important, optimize well
When someone is going through your website, regardless if they’re browsing your products or just reading some information about the service, they wouldn’t like to experience “sluggishness” and slow loading times. According to many statistics that we’ve seen before, one of the main things that make a person leave a website is a loading time that takes more than a few seconds. This is especially important to remember if you are someone who likes to “over-design” their website. Sure, aesthetics and looks are cool and quite important as well, but if you are “bloating” your site with too much design, chances are that things will start running slow.
4. Advertise, but not too much
We all know that keeping up a website is not free, and you will most definitely need some ads running in order to get the required revenue. However, if you have about 60% ads on your website, and the rest is content, people will not really appreciate that. Keep your ads in moderation and make sure that the design on your site is clean and the accent falls on the content, not the advertising part.
5. SEO – Search Engine Optimization
You can have the best site in the world, but if you are not ranking high on the results list of the search engine, chances are that others won’t really be able to find it. SEO is probably the most important thing when it comes to getting more traffic, so make sure that you pay a lot of attention to it.
It’s not easy to learn everything about this kind of optimization as well, so you’ll either have to spend some time and effort learning how things function, or you’ll have to hire a professional SEO agent or an agency. According to mrseobrisbane.com.au, without proper SEO, you’re going to fall behind your competition, and that’s always a bad thing for business.
6. Make Separate Pages for Everything
If someone clicks the link to your website and they see one huge homepage with a wall of text, they will immediately feel discouraged to keep browsing. Knowing how to correctly separate your content into different pages is very important both for you and the user browsing your content.
When you want to change something, strictly for a certain section, everything will be much easier if you’ve previously split things up in different categories. A few separate pages are fine, but don’t make too much. Balance is the key.
7. Try not to copy other designs
It’s always a good idea to take a look at what other more successful competitors are doing, but use that only as inspiration and don’t copy what they’re doing. At the end of the day, people will appreciate you for who you are, and you’ll be glad you’ve kept your authentic design after you reach your goals.
8. Logos are important, invest in them
Nike wouldn’t be Nike without its authentic, simple and overall perfect logo. The same thing goes for Apple and tons of different famous brands and companies. Make sure that you invest in your logo because it is something that represents your business. If you try to save on it, you’re basically showing that you’re trying to “cheap out” on how people perceive you.
Don’t be afraid to hire a professional graphics designer to complete this task for you, and consider it as one of the most important investments that you’ll ever make. Remember that you can have multiple designs for all the pages of your site. Feel free to be as creative as you want with it, but keep it simple and concise.