Is your mind a never-ending source of creative ideas? Do you think you know a subject enough to cover it from an expert’s point of view? Do you think that YouTube is the most awesome platform ever created?
If you answered with a strong YES, then you were born to become a video star. Maybe you haven’t taken that step because you don’t know how to make a YouTube video. That’s a skill you can obtain.
You can start by doing research. You can even download your favorite videos to analyze them before launching your own channel. There’s a great article explaining how to download videos in 2020, so check it out before you make your strategy.
Reasons: Why You Should Learn How to Make a YouTube Video
- The first reason why most people learn how to record YouTube videos is simple: it’s fun! You can express yourself through various topics and styles. There’s a more practical side to creating a channel, too:
If you use social media for marketing, you can provide more content for your audience through videos. Using
- YouTube as a marketing tool will exponentially increase the number of people you reach as people spend over 500 million hours each year on the platform.
- If you learn how to record YouTube videos, you can use your filming and editing skills to get a job. According to the US Bureau of Labor Statistics, jobs that require this skill-set are bound to increase by 11% over a ten-year period (2018-2028). You’ll speak and show your face; so you’ll develop a more personal connection with your target audience. Developing a personal connection with your audience will make them loyal to you which, in turn, makes them more likely to check out every video you post.
- If you figure out how to create a YouTube video and your channel becomes popular, it will become a great source of income. On average, if your videos get 10,000 views, you’ll earn around $99 per video and who knows you might eventually get millions of views on each video you post.
7 Simple Tips: How to Create a YouTube Video
Did the above-listed reasons convince you to learn how to record YouTube videos? We have a few tips to get you started:
1. Develop Your Strategy
You need consistent followership on your channel, so you’ll need to follow a particular theme. When you choose your focus, think about these things:
- What will your style be? You can be funny, charismatic, or expertly smart. The bottom line is: you must always provide value for your viewers.
- What kind of audience will you target? You can develop your theme and tackle appropriate topics when you figure this out.
2. Plan the Process
YouTube is full of random videos of people talking and showing personal skills. You need to show something different to catch more attention. Your videos will require research, scripting, and preparation.
Part of this research must be finding out if there is an audience interested in the topics you want to make videos about. The best place to find out how many people are interested in the topic you want to explore is Google Trends.
Google Trends will provide a chart that will show how interested people were in your topic over the past 12 months. If your topic gets a score lower than 50 people aren’t interested in it that much,
You should also decide on your activity. You may publish new content on a monthly, weekly, or even daily basis. Develop a schedule that works for you, and follow it! You want your channel to become a routine for your followers.
3. Get Appropriate Equipment
Yes, you can film videos with your phone and publish them on YouTube. Your friends might watch them. But if you want to learn how to make a YouTube video in a more serious way, you need good equipment. You don’t have to opt for the most expensive items on the market. But you’ll make a few solid purchases:
4. Experiment with Editing Software
Advanced editors have great features, but they are more complex to use. You might need an online course and some time spent in experimenting before you’re ready to launch your content.
Get people’s opinions on your work. Do they think its quality is good? Their suggestions will help you play with the editing process and improve the final result.
5. Learn How to Get Your Videos Found
YouTube has its own algorithm, which delivers the perfect content that suits the user’s quest. If you want to get to the bottom of things, take an online course in SEO. It won’t take too long to complete, but it will give you the basics on how to write the headlines and descriptions.
While YouTube generally looks at factors like the number of likes, comments and how many likes your videos get, knowing SEO can help you rank higher.
However, do not forget that your main goal is to make great content so don’t get too caught up in the technicalities of SEO. At the same time, making it easier for the platform’s algorithm to process and categorize your video will be helpful in the long run.
6. Work on Your Social Skills
Even the most popular YouTubers find the time to communicate with their audience, you won’t have to apply good communication skills only when on-camera. People will ask questions and expect answers so be prepared to pay close attention to what they have to say. How you treat your comment section will say a lot about your personality and will leave an impression on your viewers.
You’ll need to learn how to respond to comments with respect because your viewers will not appreciate distasteful remarks. Being respectful when receiving criticism will require you to be patient so be prepared for that.
7. Be Persistent
When you learn how to create a video on YouTube, you’ll enter the platform with great enthusiasm hoping that your video will be an instant hit. Unfortunately, your first few videos may not be as popular as you assumed.
That is not a bad thing, though, because you’ll gain traction in time. In the meantime, keep working on your skills and keep producing great content. You’ll get better with experience and the YouTube audience that you are targeting (and the algorithm!) will notice that.
If you think you can succeed on this platform, the least you can do is try! YouTube does not charge anything for publishing videos. You’ll only invest in equipment. But if you approach the process seriously, you won’t regret that investment.