7 Important Elements That a Small Business Should Work On

As a small business owner, you wear many hats. With so many balls in the air, it’s easy to let some things fall through the cracks. But certain elements are critical to the success of any small business. So keep on reading to know seven of the most important elements that every small business should work on!

1. Your mission statement

A mission statement is a brief, clear statement of your business goals. It should be concise, specific, and easy to remember. A good mission statement will help keep you focused on your goals and remind you why your business exists.

Remember that your mission statement can (and should) change as your business grows and evolves.

2. Brand identity


Brand identity is one of the most important elements that a small business should work on. A strong brand identity will help your business to stand out from the competition and attract new customers.

To build a strong brand identity, you must start understanding your company’s values and USPs. Once you know these things, you can create a visual identity for your business that reflects these values. This could include things like a logo, color scheme, and typography. For example, signature color can increase brand recognition by 80%.

Your brand visuals should speak the same voice as what you do; for example, if you own a salon, use a barber logo maker to create a logo that includes elements that align with your services.

3. Competitive Analysis

A competitive analysis is a process in which you identify your competitors and assess their strengths and weaknesses relative to your business. This helps you develop strategies to improve your own competitive advantage.

Here are some key steps:

  • Identify your competitors. This can be done by researching your industry and market. Make a list of companies offering similar products or services to your business.
  • Evaluate their position in the market relative to your own business. What is their market share? How are they positioned in the industry? Who are their major customers?

4. Products and services offered


As a small business, it is important to understand the products and services you offer clearly. This will help you to better communicate your value proposition to potential customers and partners. It will also allow you to target your marketing efforts.

5. Pricing

There is no one-size-fits-all answer when it comes to pricing, but there are some important factors to consider when setting prices for your small business.

  • Cost: You need to ensure that your prices cover the cost of your goods or services.
  • Value: In addition to costs, you also need to consider your product or service’s value.
  • Competition: It’s also important to know what other businesses in your industry charge for their products or services.
  • Demand: Finally, consider how much demand there is for your product or service.

6. Marketing and distribution strategies


There are a number of important marketing and distribution strategies that small businesses should keep in mind. First, it is important to identify your target market and develop a marketing strategy that resonates with them. Having a well-designed website and a strong social media presence is also important.

Additionally, you need to make sure that your product is available in the places where your target market shops. Finally, it is important to track your sales and ROI so that you can continually adjust your marketing and distribution strategies as needed.

7. Sales plans

Sales plans are an important part of any small business. Without a sales plan, it can be difficult to achieve success. Identify your target market. Who are you selling to? What needs do they have that your product or service can fill?

Next, set some goals. What do you hope to achieve with your sales plan? Do you want to increase overall sales by a certain percentage? Or do you want to focus on specific products or services?

Finally, create a budget. How much can you afford to spend on marketing and advertising? Will you need to hire additional staff?


There are a lot of things to keep in mind when you’re running a small business, but these seven elements are some of the most important. If you can focus on these key areas, you’ll be well on your way to success.

About Nina Smith