Improving website content for 2020 has everything to do with search engine optimization or SEO.
SEO is the bread and butter of every website and neglecting it will put your website in a very bad spot. Focusing on SEO, on the other hand, has the potential to bring you incredible traffic and wealth, which the purpose of most website owners.
SEO is directly related to the content of your website. To put it bluntly, one cannot work without the other. This is why a lot of emphasis has been placed on the subject and quality of content. Not every type of content sits well with Google, but quality content does.
So, that begs the question, how would you improve it? Well, that’s why we’re here and that’s why you’re here so sit back and dive in.
1. Focus on UX (User Experience)
UX is a big factor that everyone should understand. UX simply refers to the experience a user has on our website or web application. For this specific article, we will focus on websites.
However, UX can determine how useful a visitor finds your site. Google’s algorithms take into account this large factor, and there is a couple of ways to improve it.
Being a UX master isn’t easy. Web designers are trained to be experts at it, and for good reasons. Whenever a visitor comes to your site, the first thing he notices is the content and how it’s arranged.
If the person doesn’t like it, he will simply leave. This is bad for a couple of reasons. First off, you lose a customer. Secondly, your competitors gain one, and lastly, Google damages your website’s reputation.
The last one is a thing called click bounce. This is when a visitor almost instantly leaves your website, and it’s all because of the negative experience he gets.
2. Focus on Video Content
People want to be entertained. The biggest form of entertainment we can find is in video form. This is precisely the reason why YouTube is one of the best platforms out there, even better than any other social media.
The rise of video content on the web stems solely from the fact that people hate reading. Well, not everyone, but the majority don’t have the will nor the time to do it. Video content is not only easier to digest, but more entertaining and informative.
A recent trend within the digital marketing sphere is to use more video content for everything. And while we do agree that not everyone has the ability, resources, or simply put, accent to pull off good video content, it should be used none the less.
Your business will benefit a lot more if you have a video explaining what your business is all about. Generally speaking, each video goes straight to your homepage.
3. Focus on SEO
We talked briefly about SEO, but let’s talk more about it.
SEO has the power to make or break your online business. It is the single most important factor that everyone should take account of. SEO drives organic traffic. Organic traffic is most appreciated by Google, and we’re going to tell you how to achieve it.
Namely, every page on your website can be search engine optimized. Each page can be indexed and ranked on Google. You might have a certain page that you don’t want to rank on Google, and that can be easily done as well.
However, SEO is all about keywords and finding the right ones for your pages. Keywords are nothing but words that help describe your page. For example, if your business is all about selling dog food, then you need to rank for keywords related to that business. Most common ones, for example, would include “dog food”, “food for dogs”, “best dog food”, etc… you get the idea.
By ranking higher for specific words or phrases, and by users visiting your site, you eventually would become the number one search result for those keywords.
If you need help with SEO, make sure to contact experts at Inspira Digital Agency.
4. Mobile-First Approach
Nowadays, websites are created with the mindset of appealing to mobile users. Literary every person owns a smartphone…well maybe not everyone but more people own a smartphone than a computer.
Furthermore, Google has been very clear that each developer, designer, and website owner must have the mobile owner in mind. Websites must be created so that smartphone users can easily access them, navigate easily, and view the content.
This has sparked the mobile-first approach of creating websites, and you, as a website owner, must take note of it.
Chances are, you have no idea about web design. If you have a designer or developer working on your site, then make sure that the person can deliver the same content suitable for the mobile view.
5. Be A Source of Information
Yet another very popular SEO trend to take note of, creating long-lasting content will deliver long-lasting success to both you and your online business. This type of content will cement you as a trusted brand.
Your ultimate goal, as a webpage owner, is to use all the resources you have to better your business. Online presence, as you all know, is very important and owning a webpage is even more important.
But your webpage shouldn’t be there one day and turn obsolete the other. No, you need to make your webpage a credible source of information that people will continuously return.
You might think this is impossible to achieve if you’re, for example, selling a product. Quite the contrary, every business can own a blog as part of their main webpage so it can inform people about business-related news or product-related stuff.
Regardless of which product you’re selling and regardless of which service you’re offering, you can still be the pillar of the community by keeping your customers informed about everything niche-related.
It definitely takes time to achieve this, and focusing on long-term content will make it all a possibility.