Increasing brand awareness is a sentence that describes itself pretty well, right? Every marketer in the world would like for his brand to attract new consumers after every campaign. Increasing the awareness of a brand is the top goal for a high majority of marketers. This can be supported by a statistic that can be found in several kinds of research. Maybe you didn’t know that 80% of marketers say that this is their main objective. Other important objectives are web traffic increase and community engagement. Naturally, this doesn’t mean that there are not a lot of them that we didn’t mention.
Of course, the first thing that a brand needs is a logo that will present a perfect combination of describing the line of the company’s work, creativity, and simplicity. Thankfully, there are a lot of people who provide this kind of service. If you are interested in this topic, you can check out ThePinZone. After that, you can be sure that there is a lot of work ahead of you. This is the reason we decided to conduct research and present you with several marketing strategies you can implement in order to increase your brand awareness. Naturally, there is something that we can call traditional advertising, but we will not cover that in this article. Without further ado, let us begin.
According to Designhill, taking your brand to social media platforms is one of the best and most effective things you can do. For example, websites like Instagram, Facebook, or LinkedIn will offer you a free platform where you can promote your brand to their users. The right time to promote yourself on every one of these can be something that you can trouble at first.
However, with frequent research and learning more about them, you will do just fine. It is important for your brand to stay relevant. That way, you are bound to attract some audience that can become regular for your brand. Not to mention that your audience could be crucial for attracting some new audience. One more thing that you can do is hiring some influencers to promote your product. Thankfully, there are countless of them, and a high number can be considered as top influencers.
Search Engine Optimization
It is interesting to see that the highest percentage of consumers don’t even take a look after the first page on Google. The biggest chunk of that percentage doesn’t even take a look after a couple of results. So, what is the resolution to this issue? Well, you need to rank your page among the first 4 or 5 results for a certain keyword. This is something that’s called SEO, which is short for Search Engine Optimization.
Just think about how powerful SEO is for companies or pages that can be found among the results that pop up after someone inserts keywords in search engines. At the same time, think about all those customers that were attracted to the company in question after they did search for them on Google, for example. So, it is of the utmost importance for you to do your work when it comes to SEO. You should take a look at strategies that are related to your niche. That way, you are bound to increase your brand awareness.
In case you are not informed about content marketing, you must know that it is much more than providing backlinks and ranking your keywords, even though these are the most important. At the same time, you need to be able to tell a good story about your brand. By providing the right story to potential consumers your chances of increasing brand awareness and potential increase of ROI are becoming higher.
Naturally, there are other types of marketing strategies that can perform pretty well. However, content marketing is something that we believe is one of the most effective ones. With this one, you are going to be able to present all things that your brand represents. At the same time, you can present all of the qualities that make it unique. One of the best ways you can tell the story we are talking about is to provide people with some history of the brand. This is something that is always going to be of interest to potential consumers.
Maybe presenting some of the important statistics and data presents a problem for you. Well, not anymore. Infographics represent the best way to present all the relevant data about a certain topic to the public. The same goes for your brand. It’s no wonder that they are called content powerhouses because they are exactly that. All you need to collect all of the data that you believe is the most relevant and make a draft of how this infographic should look.
After that, you need to find the right designer that will include all of your ideas with a touch of necessary creativity. The result is something that will be one of the main supports for the increase of brand awareness. You can take a look at some of the examples online. You’d be surprised what kind of effect some of them had. For example, there are infographics that reached more than a thousand shares and provide marketers with much-needed links in the process.
The next thing we would like to talk about is something that’s called Niche Groups. These are groups where you can find people who are interested in the same niche as you. After you’ve managed to find several places where customers interested in your niche gather, you will have plenty of opportunities to increase your brand awareness. The answer to why this is important is simple. Just think about all of the possibilities your brand could perform in groups like these.
When it comes to where you should look for these, we would recommend you to start with Facebook groups. At the same time, you could find some popular blogs that are in the same niche. By doing that, you can have access to topics that are highly specified. After that, it’s all up to you and which way you will choose to approach the crowd and gather some new consumers.