Websites are a must for online business marketing activities. Therefore, if you want to run an online business, you need to ensure that your website targets the correct audience and looks attractive to your visitors. A higher website conversion rate means you can sell more products or services which will lead to more profits in the long term.
If you are new to web design, you need to understand that billions of searches are being performed on Google every day. When most people look to buy a product, they instantly look for it on the internet. All businesses are starting to take advantage of this. Unfortunately, this means that competition is more intense, so if you want to promote your business, your website needs to have a strong impact on your visitors and potential customers.
If you are not a designer, making the website visually appealing can be very challenging. Therefore, you can consult and cooperate with professionals in that field. If you are interested, you can contact the expert design team from web-designlondon.co.uk who will help you achieve your goals.
In this article, we have outlined some crucial factors that can help you make your website look more attractive to customers.
The Design of your website
The first step to make your website attractive to users is to improve the visual appearance. If the site looks appealing and the colors are perfectly combined, you will leave a good impression on your customers. Well-designed colour palettes are appealing – our mind will determine if something looks engaging based on the colours we see. In other words, our brains are sense-making machines. Our eyes like to see organised and coherent designs. That’s why you need to find a suitable design that meets the expectations of your target market.
Simple and Clear Navigation
You have probably noticed how popular websites always have simple designs and are easy to navigate. No-one wants to spend a lot of time trying to find something they need. Your customers should find what they are looking for within a few seconds. If you have a navigation problem on your website, there are a few ways to change that.
For instance, all of your website pages should be consistent – if you change the layout for every page, your customers can easily forget where something is located, which leads to confusion. You can also divide pages into different categories with clear headings, such as Contact Us, Shop, Blog, etc. You can also add some subcategories if it is necessary for easier navigation.
Avoid Using Someone else’s Images
Even though it is easier to use stock images when you design the site, it is far more effective to use your own. When you are using personal images, you are leaving a more trustworthy impression on your potential customers. Therefore, whatever is relevant to your business or your service, take a picture or design it by yourself and put it on the website. You can hire expert photographers to ensure that your site looks professional and credible.
You need to update Your Site On a Regular Basis
This rule goes for any industry – whatever your business relates to, you should make sure the information you are giving is up-to-date. If someone is checking your website, they will be interested in finding out new information. If your visitors see that your latest article was posted a long time ago, they will find you unreliable. Logically, they will leave your page. However, if you put a lot of effort into posting high-quality content regularly, you can impress your visitors. Moreover, you will intrigue them to come again to visit your online platform.
Ensure Your Site Is Mobile-Friendly
Studies show that people are searching the internet even more through mobile devices than they do from personal computers. Therefore, many websites are now using mobile-friendly optimisation. If you haven’t already, we suggest you make sure that your website is responsive and all of your site’s elements flow nicely on mobile devices.
In that way, you will have a responsive website that will improve your customer’s experience.
You should provide a Detailed About Us Page
If you are the business owner, you need to understand that many visitors will be keen to look at the section about your company. They will want to find information about your company’s history and other details. If you provide essential information about your business, people will find you more credible and reliable. This is incredibly important for online businesses as people are often very afraid of cyber scams.
Enhance Your Website’s Features
If you want to make your website look appealing and attractive to the customers, you need to meet their expectations. Think about what you can add to your site to make it more engaging. For instance, if you do not have a blog, you should definitely create one and keep it up-to-date. You should also add a photo gallery of your service of possible. For instance, if you are providing pet grooming services, put pictures of how pets look after you wash and trim them. In that way, people can see how you are doing your work.
Take Advantage of Social Media
Keep in mind that everyone is using social media today, and it is extremely beneficial to take advantage of it to promote your business. You should always try to advertise your website on social networks. This is a great way to attract people to visit your website and to grow your customer base.
Use Search Engine Optimisation (SEO)
Regardless of your business, you need to make sure that your online platform is visible to everyone. Remember that whatever people are looking for, they will first search for it on Google. Therefore, whether you are promoting your plumbing business, advertising your law firm or selling jewelry, you need to get one step ahead of your competitors. To achieve this, your website needs to use Search Engine Optimisation – SEO. It will help your website rank better on Google and your site will become visible to everyone.