Having a good graphic design represent your business and its true values is essential if you want your business to be successful. However, designing various graphics for your business is not an easy job and often requires dedication and skill. While this can be done by your dedicated employees, a question often arises – should you?
According to BrandRipe.com, one of the leading graphic designers on the internet, graphic design is best done by outsourcing the designs from a freelancer. These freelancers have all the necessary resources and skills to achieve the designing goals your company was aiming for. The best part is, all this is done at the most affordable rates possible which are what makes outsourcing a very lucrative option for many business organizations.
However, there are certain disadvantages attached to outsourcing graphic design as well that should not be overlooked while choosing them. For example, since they are freelancers and not your own employees, you have no control over them nor the quality of their work. This and many other cons can be a dealbreaker for many business organizations that were thinking of outsourcing graphic design.
So what should your decision be? Is it worth hiring freelancers or agencies for your design projects or is it just better to hire employees to do it for you? In this article, we will answer all your questions by listing the various pros and cons of outsourcing graphic design and help you make an economically wise decision for your business organization.
Pros of outsourcing graphic design
Lower costs in the short term
When you think about it, hiring freelancers and third-party agencies for your graphic designs makes a lot of financial sense. You only have to pay them for a particular project and even bulk orders cost cheaper when done by freelancers. On the other hand, if you hire an employee to work specifically on design for you, you will have to give them a monthly wage.
While this wage can be justified if you actively have graphic designing work, for most business organizations that only require designing services on the occasional time, hiring dedicated employees for designing doesn’t make sense. You’d be just wasting your revenue on human resources that could have been easily utilized somewhere else.
Versatility in design
Freelancers work actively to fulfill the demands of their clients which means you can introduce changes midway through and they will be accommodated in the design immediately. This is especially handy when you urgently need an addition to a logo or design. Employees can’t be expected to do the same because they design only in a set standard of things.
Business demands can grow exponentially anytime and accommodate these demands one needs a reliable graphic designing solution that can scale up to the challenge and deliver. Fortunately, you can do exactly this with freelancers or third-party designing agencies.
On days when you need particularly more freelancers working on your project, you can simply hire extra freelancers for short-term projects and get the job done. When demand is low, you can decommission freelancers as easily as you hire them.
The same cannot be said so for staff. You cannot hire more staff or fire them at your will whenever you need their services. It is an immoral business practice and leaves a bad reputation on your business when you do it, which is why you should always consider getting freelancers for your growing business.
Cons of outsourcing graphic design
Not receiving personalized attention
One distinct disadvantage of hiring freelancers is that they, generally, don’t work on only your project – they have multiple projects of their own from other companies. Unless you hire a specific freelancer to work on only your projects, a freelancer is going to try to work on all of the projects to the best of his abilities.
What this does is that it ruins any chance you might have had to get personalized attention for your particular project. This can end up in a design that is subpar in quality or doesn’t meet your standards. You are then forced to assign revisions which can take up a lot of your time.
This is in sheer contrast with hiring dedicated employees who work on graphic designing because they are devoted to working only for your company.
Extensive searching for reliable designers
The truth is that good designer are hard to find. There are thousands of freelancers out there with varying skills and experience and finding the perfect one for your business amongst them is like finding a needle in a hay bale. This search can take up to hours and days in the end and when you are in a position where you can’t afford to waste time, this can turn out to be a costly endeavor.
With employees, you don’t have to search anywhere because you will have a designer working for you right there in your own company who can complete all the designs you ask them for.
Can’t manage the designers entirely
When working with freelancers, you are very limited in your power to manage them. Freelancers do your project in the way they seem fit. Of course, they will follow all and every guideline you give them but it still won’t be the same as managing them into giving you the perfect design you want.
Many people would argue that you can tell freelancers to revise the designs again and again but that is not the same as managing them where you have full control of what they should do and what they shouldn’t.
Employees on the other hand are very easy to manage. They can be told to make improvements on the spot while they are working, make editing designs, and be told the exact way you want your design to be. These are options that you simply won’t get at any freelancer because they are masters of their own will and you are just another one of their clients.
There are several benefits and disadvantages of outsourcing your graphic design and ultimately, the decision comes down to you and the needs of your business. We hope this article was insightful for you, and if it was, please consider following our website for regular updates as it will help us out immensely.