There are a few main goals that every business owner has. The first one is always customer satisfaction, and we do everything we can to create durable products that will offer all the features our consumers need. We want to make sure our employees are always safe and secure and that the production process runs smoothly. Last, but not least, we want to increase profits, and reduce costs.
One of the easiest ways to reduce the costs you have is to focus on the packaging. There are so many things you can do to create smart packaging that will satisfy the customers, make the products more appealing, and still, increase your profit. In this article, we are going to tell you more about the ways you can change the way you pack your items and how that can affect the money you spend and earn in the long run.
1. What do you spend the most on?
The first thing you need to do is examine your costs and the packaging you are producing right now. Sit down and look at the numbers. What materials do you use? How much do they cost? How much money are you spending on the labor and delivery process?
When you have these numbers, it is going to be easy for you to rationalize the expenses. There are always cheaper options, but you need to test things out and see if the new wrapping is going to be as good as the current one. You also need to think about why did you choose the original type of packing.
Was it the color, the texture, durability, or was it just the first thing that you liked? What is your goal with the way you pack your product? All of these things can help you out, and if you don’t have an answer to any of these questions, then you need to think about them.
You also need to decide if you want to change the wrapping fully, or if you want to find a better option without making too many changes.
2. Optimize and redesign
In case you decide you want to fully redesign the current packaging, then you are making the right choice! This way you can keep only the best things about the type of wrapping you are currently using, and you can discard everything that was wrong about it.
There are so many different materials available nowadays, and you can choose any single one of them depending on your products, business, and customers. Cardboard and paper are some of the most popular types of wrapping the items for several reasons. First of all, they are extremely inexpensive and you can afford to get them. Next, they can be recycled, and you will protect the environment instead of using materials that will pollute the earth. These packings are customizable, so you can choose the size, the design, and the colors.
According to HIBags, you can save up some money if you choose the type of design that will prevent any damage to the items, and if your products are small and not easily breakable, you can use a paper standing pouch. Once you choose the right design for your products, you will be able to save up some money, and with that, increase your profits.
3. Reduce the wrapping time
One of the main things that can help you out and save you a lot of money is reducing the time spent in the packing process.
Depending on the material you decided to go with, there are many ways for the item to be securely put into it. Remember that you need stuffing materials if you are selling items that can easily be broken. The number one rule is that the product needs to be delivered safely to all of your customers. If it gets damaged or broken during transport, the customer will return it, and you will lose money.
The whole wrapping process needs to consist of the boxes being constructed, the product being added and if it is breakable, the stuffing materials needing to be inserted. How are you doing all of these things now? If you are doing that manually, you need to change it as soon as possible!
When you automatize this whole process, you are going to save a lot of money, and every item will be packed in the same way. When the machines are doing all the work, there won’t be any human mistakes. Everything will be sealed correctly, there won’t be any glue spilled on the product, and the stuffing will be inserted everywhere equally. Machines can be turned on 24/7, and that means that your products will get packed faster.
In case you are already doing all of these things using the needed equipment, you need to check if they are all working in the right way. Nowadays there are so many amazing machines, and even though they may cost a bit more at the beginning, they will save you a lot of money in the long run. The best way to save some money is to invest in the right tools that will help you out.
Many companies are making the same mistake by making the packaging more than double the size of the actual product. There is no real reason for that, and if you stay true to the size, you will make a lot of profit by not wasting the material.
You can also think about making the original product better, so you don’t use any wrappings at all. This is becoming extremely popular, and people love buying package-free products because they can see the actual size of the item they are purchasing.
Another thing that can help you is negotiating the price of transport. Choose the company that does that carefully, and if you hire them full-time, then you can surely get a discount. Everything is negotiable, and if the current company is not offering you a better deal, you can always find someone else who will be happy to work for you for far better rates.
The most important thing is that your product does not get damaged during the wrapping process and transport. Test things out, see what works better and once you find the best combination, you will increase your profits in no time.