Using a local SEO checklist is a great way to ensure that your website is optimized for local customers. There are many factors to consider, and a checklist can help you determine which are the most important and quickest to execute. Having a checklist can also improve your productivity.
One of the most important local SEO tasks is creating a Google My Business (GMB) listing. The GMB is the primary network for feeding search engines contextualized local content. Google My Business is the top-four ranking signal in Google’s Local Search algorithm, and it is a great way to gain visibility for your business. The GMB is also a great way to encourage customer reviews. A good review can be a great referral source. However, if you receive too many reviews, your account may be suspended. You can also check out the Google mobile-friendly test to ensure your website looks good on mobile devices.
Another must-have for local SEO is a clickable phone number. This not only helps to boost conversions, but it also improves the legitimacy of your website.
Another local SEO trick is using schema markup on your site. Schema markup is a line of code that tells Google exactly what to display on your site. By using schema, your site will appear in search results in a more detailed, richer manner.
You can also use a tool like Moz Local to clean up any duplicate content on your site. This can also help you figure out which areas you need to focus on to boost your local SEO rankings.
The most basic local SEO tactic is to make sure your NAP (name, address, and phone number) is consistent across your website and other websites. Google flags any discrepancies in your NAP, so make sure yours is as close to perfect as possible. This will also help you increase the odds of ranking on the first page of Google’s search results.
The Google Maps widget is also a good way to boost local SEO, but you’ll have to make sure your site is mobile-friendly. Google’s mobile-first index forces webmasters to prioritize the mobile version of their site. You can also use your site’s URL as a focus for your local SEO efforts.
The most important local SEO tip is to get your name in front of as many local customers as possible. This may seem like a no-brainer, but it’s often overlooked. By displaying your name, address, and phone number on your website, you are establishing a level of transparency with Google, and this translates into better rankings. You always can ask about SEO proposals on Toronto SEO company seotwix.com.
The local SEO checklist has many other tactics to help your business stand out in the local search arena. These tips should help you boost your search engine rankings and reach more local customers. Remember that local SEO is a constantly evolving field, so it’s important to stay on top of the latest trends and techniques to ensure your local SEO efforts are effective.