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Small Business Email Marketing Strategy & Tips for 2020

As a small business, it can be difficult when it comes to attracting attention to your brand. Unlike the large giants who can spend a fortune on their marketing campaigns, small businesses may not have the budget available to make their presence well known.

For your small business to be a success, email marketing can be a great strategy to implement into your operation. If you’re struggling to reach out to consumers, here are a few reasons why email marketing is a must for your small business.

More Effective Than Social Media

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While social media can be a very useful tool for your business’ marketing strategy, when it comes to converting consumers into members, supporters, or customers, it’s best to go down the email marketing route. With research carried out showing that email marketing has quadrupled over the last four years, this tool accounts for close to 7% of all customer acquisitions online, making email marketing a no-brainer. 

Economic and Cost-Effective

Another benefit of email marketing is that it’s effective, easy, and inexpensive to use. If you don’t have tons of cash to plow into your marketing and promoting, email marketing enables business owners to reach a large proportion of consumers at a rate of next to nothing per message. Unlike traditional marketing routes like TV, direct mail, or radio, you won’t have to shell out a fortune to lure consumers in. More and more businesses are picking email marketing as their number one strategy, so to keep up with the times, it’s advisable to utilize email marketing.

Personal and Customizable

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The main purpose of email marketing is to segment your audience into lists, helping you to figure out who your consumers are and what their needs are. One of the main benefits of email marketing is that you can make personal and customizable newsletters that are tailored to your audience. Once you’ve identified the kind of consumer who is interested in your brand, you will be able to send out emails and newsletters that are relevant and eye-catching. The last thing you want to do is send out generic emails that offer little to no value to the customer.

Action Orientated

Whether you’re aware of it or not, we are all trained to do something with emails. Whether it’s replying, forwarding, clicking through, or signing up, email is transactional by nature, meaning that you can use it to drive traffic towards your blog or website, which can help generate more sales. Once you begin devising your marketing strategy, using email will enable you to see results within an instant. When consumers open your emails, make sure that you provide links to your pages so they can find out more about your business. This will help lead to more sales and interest.

Measurable

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Using email marketing software gives you the opportunity to keep track of who has opened your email, the links that have been clicked on, as well as how many people have unsubscribed. Once you get used to the software, you will get a clearer understanding of how your email campaigns are doing. This lets you make adjustments if necessary, which can help improve overall effectiveness. From the minute you launch your own business, it’s important that you keep track of your marketing campaigns, so being able to measure results can help you identify any flaws that need addressing.

Mobile Friendly

In the modern world we live in, it seems like just about everybody owns a smartphone. With technology continuing to advance, consumers can use their smartphones to check their emails. Whether it’s in line at the coffee shop, going to work, or at the grocery store, it’s important that you don’t forget how powerful email marketing can be. Creating emails that are optimized for smartphones lets consumers check out your products and services while on the go, which can help drive sales to your brand.
For example, Mailify.com offers more than 70 templates responsive to create effective newsletters.

Getting Started

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Now you have a better understanding of the benefits that email marketing can bring to your website, it’s important that you know how to create an email newsletter that stands out from the crowd. Ultimately, you will want consumers to be hooked from the moment they click on your email, so learning how to make a newsletter should be your first port of call. Having a catchy heading, relevant content, and eye-catching visuals can help your audience take notice of what you have to offer. Learn more about it on blog.sendinblue.com  

Use your email newsletter as a key part of your email marketing campaign. If customers see that your emails provide real value, they won’t hesitate to open them.

While having social media accounts, a blog, and a professional website can help when it comes to attracting consumers to your small business, using email marketing can be a great way to reach out to your target audience, helping to keep them in the know of the latest products and services that your small business has to offer.

About Suzan Vega

Suzan Vega

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