Are you new to the marketing scene or have you recently launched a new brand? With the use of technology; by now, you should have an inkling or maybe a full-blown reality check of how marketing nowadays is and not what it used to be even as little as a decade ago. While the dominant way of marketing was flyers, printouts, ads on television and in the newspaper in the olden times, in today’s age one rarely ever makes a purchase only by looking at an advertisement on the TV.
Companies like Healthy Links offer effective and long term solutions for brand visibility with services like Link Building and SEO. While having an influencer on your payroll may increase your sales quickly, the visibility dies own just as fast as well. It is viable to go with long term solutions to improve sales, but if you have the budget, then the sky is the limit with influencer culture.
It is all about the face of a brand, what celebrity or influencer is hired to market your brand and most importantly, what platform are you using to make your product visible to the public effectively.
The “influencer” culture is catching on, and whether you want to accept it or not, you will have to jump the influencer bandwagon sooner or later. In simple words, an influencer is precisely what the name suggests. It is someone, most popular, who has enough credibility and reliability because of which people decide whether or not they want to go for a particular product or service. In other words, they are well able to ‘influence’ their ‘fans’ or rather their followers.
Do not know how to go about having an effective and working campaign in place? Read on below for the 3 necessary steps you need to keep heed of, and you should be good to go.
1. Get to know your viewers
The very first step is to understand your demographic and audience. Your selection of influencers is directly dependent on this. For example, if you need to market a make-up product. You need to narrow it down to the gender that will be using it, and further specify to the demographic. If it is a bright-colored lipstick, then it is more likely that young girls aged 13-30 will be using it. Contrarily if it is a sober, dark or neutral shade, it is probable that it will be used most by older and mature women.
The next most important thing to consider is the medium that these specific people use as a medium of interaction. You need to identify a social media forum or forums that you are going to be marketing your product on depending on the dominant websites or apps your specified audience uses.
2. Choose your influencer wisely
Once you have your demographic and target audience picked out, finding the right influencer should not be a problem. A simple Google search should give you an idea of what niche-specific influencers have. By visiting their social media, you should get a clear idea of how their interaction with their followers is like and if that will suit your brand or not. Professionals from Amra and Elma suggest to keep in mind when looking for an influencer is that it does not necessarily have to be a big shot high profile person or someone with celebrity status. There are plenty of influencers out there who have a dedicated and set audience, and your brand will more likely be purchased by them instead of uninterested people from a completely different niche.
For example, you definitely would not want a tech geek to post about our new home furniture line.
3. Give influencers incentive to promote your brand
Influencers nowadays have fixed prices and contracts about the visibility they will be giving to your brand. Some post something weekly, some on a monthly, the exposure varies from influencer to influencer and the money you are willing to spend on it.
Some influencers may generate their own content, i.e. take pictures with your product and write the content going along with it too, but some may expect you to deliver content. While customized content with an influencer might be great for personalization and being relatable, providing your own content will give you more power over controlling the narrative and the thought that you want to get across. As incentives, you can give them stuff like cash, goodies and basic other stuff that they will enjoy and will be more likely to make posts with their heart and interest in it.