Selling jewelry can be a challenge, but if you create a strategy for increasing sales, this could be worth it. In this piece, you will find some retail display tips that will help you enhance customer engagement with your jewelry counter.
1. Find displays that fit
There are plenty of options when it comes to retail displays. You can choose from different sizes, shapes, materials, and colors. Pick these that suit your brand the best way. This is even more important if jewelry products are not the only items you are selling in your store. You need to take care of the proper integration of your jewelry section with the rest of the store displays.
If your brand is on the premium side, go with something more luxurious. Or if environmental responsibility is the cornerstone of your organization, then you have to consider a display that resonates with that.
It is important to create a cohesive design of the space. Before making a decision on how it all has to look and feel, consider each one of your options carefully. You will definitely need a wall glass showcase.
2. Facilitate the browsing experience
When customers buy jewelry, they don’t do it led by an emotional impulse. So the working approach, in this case, would be to give the client time to browse and to gather as much information regarding their preferences as possible.
Make it easy for the customer to browse by raising the displays cases so that he doesn’t have to bend forward. Click here for some interesting suggestions. When it comes to buying luxury and expensive items, we know it takes time. And it is really unpleasant to spend this time bending over a counter.
3. Merchandise rotation
Rotate your products seasonally to attract the attention of your customers to the jewelry counter. Your regular customers develop certain habits of browsing, which could be a problem. They may visit your store only to take a look at certain products every single time. This means that your counter probably stays out of their sight.
So it is a good idea to rotate your merchandise every season. This will lead to your clients paying attention to other items, such as jewelry products.
If you’ve been with the same layout for years, think about doing something different and re-arrange it. Having some well priced silver jewelry in the display is good for the low budget buyers. Silverbene provides jewelers with some great prices on silver. So visit their website, and see what they have to offer to you.
4. Try new display arrangements
Don’t make everything be at the same height. It looks pretty boring. Instead, play with different heights and depths and create a space that is visually more interesting and attracts the attention of the customers. The goal is to engage clients with different display types and shapes.
In addition to those ideas, you can add some little things like for example fold-over jewelry tags with your logo printed. It is important to create an integrated store display system that fits your brand’s mission and vision.
Attract your customer’s attention by making it easy for them to browse your products and find what they search for. This will automatically lead to more sales and overall success.