Let’s begin with some facts. The number of people going online with their mobile phones globally neared the point of 4.2 billion by the beginning of 2020. Global device app downloads exceeded 195 billion just two years ago, and a further increase is guaranteed. Yet more significant, the majority of the countries topping the lists of app downloads on both Google Play and IOS Apple Store belong to non-English speaking areas located mostly in Asia-Pacific and Europe, according to a research by App Annie.
In light of these intriguing figures, localizing your mobile application into multiple languages sounds like a wise business decision to expand globally. Mobile app localization is now considered an integral part of any international application’s success story. Look at the world’s most prominent and famous models; they all adapt their work to diverse viewers with diversified cultures and across various locations.
Mobile app localization is the holistic method of trans-creating an available software program so it can fit in various markets. Those belong to a spectrum of languages translation and cultural adjustment to user interface (UI) and user knowledge (UX) localization as well as marketing and app store optimization (ASO). As such, mobile app localization powered by such processes as IP geolocation is an unobtrusive way to learn more about audiences and deliver them personalized offerings.
Five tips for successful mobile app localization
So the vast majority of today’s mobile apps considering wide-world expansion, those who follow the best localization practices stand out amid a highly competitive market. These are five golden tips you should always be aware of when you are localizing your app.
Your mobile app localization strategy begins as soon as you design the beta variant of your software. Getting ready on the business and technical sides alike is crucially important. You need to conduct a thorough market study and set clear expansion plans into the highest potential markets. Good market research will assist you in creating a useful application without mistakes that you will have to update at a later date. From a technical perspective, Be positive you designed your product with localization in mind. Avoid using a hard-code and contemplate the possibility that a translation to a foreign language may end in the expansion of textual strings or the change of their directions.
2. App Store Optimization (ASO):
App store optimization is mostly concerned with catering your app data to your client’s research queries in their first languages. When done properly, ASO renders your application easy to find and eventually succeeds in getting higher traffic, more favorable exchange valuations, and extra generous revenue. The method of ASO usually includes the translation of the titles, subtitles, and app information in the app store as well as the insertion of the fitting keywords that are relevant to the application in the target language(s). Excellent optimization will give you more downloads, and after all, that is what we want. The more numerous downloads you receive, the more successful your app will be.
3. Technical testing:
A small unintentional technical error may turn your audience off. It is always important to conduct multiple phases of quality testing and technical validation after the traditional localization method to be confident the application is fully functional and is bugs free. No one likes to utilize the application with a lot of bugs, and if you don’t make a bug-free up, certainly, you won’t have a lot of users. Professional localization companies usually take responsibility for that and present to you a complete and flawless version of your localized application. So then you don’t need to worry about bad reviews and not enough people downloading your application.
4. Culture relevance:
Localization is there to adjust your product to the cultural context of your target market. Build and curate a client experience that aligns with the cultural norms of the market. Those range from the textual content to the icons, on-screen commands, and visual designs. Things like religion, cultural legacy, and social convention might turn the elements that appeal to the app users in the US into some offensive symbols in the Middle East, and vice versa. Try to avoid these things when possible, and make a neutral application that the whole world can use. If you are building the application for only the one market, try to evade things that some people can find offensive.
5. Reliable localization agency:
Above everything other, you want to find cost-efficient and world-class app localization services, as we see on this website. Partnering with a certified localization agency that specializes in application localization and follows a high-standard process is always your best bet. That is because you start working with a team of expert linguists, subject matter experts, and technical specialists. They wish to apply a suite of cutting-edge technologies to present you with the ultimate localization results. Another important thing is scaling up. That indicates that localizing your application in today’s digital market is no longer an option. If you aspire to scale up your profit and penetrate new markets, mobile app localization services are a must. Research by Distomo determined that localizing the mobile app ends in a 26% increase in revenue per country attached to its target markets. Isn’t it tempting to embark on your application localization journey? There are unlimited growth possibilities ahead, so make sure not to miss them.
Acing your mobile application can look like a tough job, and at initial glance, it maybe is. But, if you follow some actions, you can make it much easier, and after a while, you will become an expert. Today, when the internet and mobile apps are conquering the world, it is essential to stand out from a crowd. Acing your application will assist you with that, and you shall see, once you learn the process, you will never forget it. Try to be there for your users, and don’t forget them once when they download your app. Each application lasts because of its users, and it is vital to retain them. You will accomplish this by giving amazing benefits to old users or making some social sharing into the app. Keep it interesting for the old users, as much for the new ones, and your app will last for a long time.