Digital marketing has gained a commanding position using valuable marketing tactics. Today, it can serve most of the businesses to run their marketing and advertising campaigns. In a way, it is a type of active marketing practice done online. The cyberspace has been steadily growing and absorbing whatever is coming on its way. It has become the first virtual environment for the vast majority of people to conduct business activities.
Among digital marketing practices, social media content sharing plays a vital role. Also, participation in a multichannel environment increases the level to personalize your business. So if you want to reach to your audience online, how should you do it? For our blog section at tactikmedia.com, we are currently elaborating the top trends in digital marketing which will stay on the high pitch this year:
Social Media Will Get Conversational
This year, social media is going to become more conversing by introducing new ways of two-way interaction with the audiences. The brands using social media to engage with audiences are more seriously approaching with the personalized talks. Active social listening and paying attention to conversations about their brand and competitors’ brands will help businesses learn more about the content generation in a better way to impress their target audiences. The steps to develop a personal relationship with their customers include:
- Asking and answering consumer liking and disliking about a product
- Creating and posting engaging content which a typical customer can relate
- Giving a quick response to customers approaching through social media
The user posts, comments, and likes are the best ways to converse with the audiences who are contacting through social media. The user-generated content can create a personalized experience to help businesses increase brand awareness, gain consumer trust and strengthen brand loyalty.
Videos Will Be Refined For SEO
SEO helps business owners understand user behavior. The businesses need to adapt to the changing algorithms to keep their rankings high. It is where video enters in.
This year, videos have become the prime source of engaging to reach a more significant number of users to develop strong emotional connections with viewers. The video content is more preferred than any other method. Ensure the use of appropriate keywords into these three aspects of your video:
- Video title
Keywords for videos will vary as per the industry or specific needs. You can keep an engaging title of the video. The closed captioning of your video. Including high-volume keywords will help you reach Search Engines like Google to read the video details and rank accordingly. Try to optimize video content to the maximum level so that it is relevant and engaging. Businesses should focus on improving their SEO for the increasing number of visitors. The more accurate your SEO strategy, the closer you can get to your target audience.
Email Marketing Will Get Personal
The expectations of the consumers are going higher and higher. The loyalty for the brands is challenging to achieve. It is the main reason for spending more time on to personalizing emails to loyal customers. When creating a personalized email marketing campaign, ensure:
- Create specific emails depending on results for various market segments
- Choose products and services for the promotion that is interesting for those customers
- Craft impactful content and memorable campaigns
- Curate creative and engaging emails for personal branding
Mobile users are given priority while designing email campaigns.
More than 85% of smartphone users like to open their emails on their phones.
This year, we should use personalized email content to generate leads and to capitalize on the high profiled mobile market.
Use of AI in Customer Service & Experience
The invention of the Chabot for the marketing purpose was a big thing. We all were happy seeing its functionality, but AI practices grew much beyond that. The Voice recognition systems such as Alexa, Ava and Autodesk, the virtual agents, are taking over the personal assistance. They have greatly influenced the digital marketing trends and going to serve us with some more advanced features like image-based digital payments, order verification, product searching and many more.
Story- Telling Practices
The users like to listen to stories than the text and numbers. With the increasing engagement of social media sharing on Instagram and other platforms, storytelling with pictures has become the most effective way to approach the audiences with the brand. The picture-perfect social media platform is influencing all the brands and producing useful results. The best part of storytelling is that all group people are happy to receive the content in this form. The results depict that the marketing campaigns based on personal stories are quite successful in boosting direct sales.
Data Going Into Privacy Mode
With the increasing data leakage stories including FaceBook scam, the need for ethical and transparent data use is increasing. The original, engaging content is always a win-win situation. As long as brands keep marketing sincerely and ethically, their branding is undoubtedly moving to the next level. They must not run behind achieving an unrealistic target and lose their branding in doing so. However, effective use of image-based marketing techniques will have a more significant impact.
In 2019, the main focus will be on making information accessible to consumers by considering their views. Audiences are already apprehensive, and they will be looking for brands to show their trust in loyal customers.
As companies move into the designing of their marketing campaigns for 2019, it is crucial to keep in mind that implementation of these trends will be beneficial, but incorporating all of them cohesively across digital initiatives will lead to even more significant results. At the same time, to perform these trends for small companies at a go will not be possible. All we can do is to keep the new digital marketing trends in mind when launching our new marketing strategies! If we can stick to one of the mentioned trends in a practical way, the benefits are sure to shower on your online business!