Besides having customers and making sales, one of the things that can ensure the success of any brick and mortar store is actually utilizing the area efficiently. However, outlining how you’ll utilize the space you’ll be paying for is not always easy. From splitting goods into sections to guessing where your customers will go, it can be quite overwhelming, stressful, and time-consuming.
But, there is one thing that you could help you – a planogram. A planogram is a software that helps store owners prepare their space, as well as gather useful data that will allow you to make wiser and better visual decisions that will possibly assist you with increasing the number of sales you have.
So, if you are thinking about implementing a planogram in your store, you might be wondering – what are some of the reasons why I should use it? Well, this is exactly what we’ll talk about in this article today. Before we take a look at the reasons, let’s first take a closer look at what this program actually is:
A Planogram: Explained
A planogram or as it is also referred to as a POG is a merchandising tool. Basically, they are detailed representations of the organization in a store that focuses on how and where a specific thing is placed. Hence, they’ll show a visual image of the aisles, displays, and where the items are placed.
The Reasons Why You Should Implement it
Now, you might be thinking about what is a planogram useful for? Well, there is a wide range of things that can assist you with, including things such as:
1. You’ll Efficiently Use The Space You Have
The most obvious reason why you should opt for using such a program is that it will allow you to use the expensive retail space efficiently. No matter what your rental expenses are, you’ll definitely want to use the space efficiently, especially since it can help you with running your businesses effectively.
By using such a program, you’ll be able to keep everything organized and you’ll be able to change a specific area in your store if needed. Additionally, it will help you with managing your inventory better, which means that you’ll make everything safer for your employees since there will be a place for all goods and they’ll also be in their place.
2. It Can Drive Sales
When utilizing such a program, you’ll be able to gather useful information on how the displays and goods work. Knowing the exact location on the shelves will allow you to have insights into how the product placement needs to be optimized in order to improve your sales.
After some time, you’ll figure out how the placement affects the customers’ purchase behavior, which means that you can then come up with different strategies in order to increase the chances of making sales. Additionally, you’ll learn where the highest-converting location is in your store, which means that you can place your goods there.
3. Say ‘Goodbye’ to Being Out of Stock
Being out of stock basically means that your inventory needs to be replenished and it is something that will leave a negative impression on the client since it may show them that you are not organized properly. One of the most frequent reasons this is occurring is due to incompatible shelf replenishment.
But, according to smsb.com, a planogram could assist you with avoiding this problem since you’ll know exactly how long an item will be on the rack, hence, you’ll also know when you’ll need to put new goods on your shelves. This means that you’ll decrease the chance of running out of stock, so, you’ll increase the satisfaction levels of your consumers.
4. You’ll Understand The Shelf Space
In order to get valuable data, you’ll have to comprehend the shelf space achievement. If you do not learn how a particular item is doing, then you won’t know if you have to allocate it or where the item should take less space than it previously did. Again, a planogram could help.
Not only will they allow you to learn where specific goods need to be placed, but, they are also important for understanding how the items are performing and whether or not they reached their complete potential. This all means that you can use the gathered information in order to improve the efficiency of the shelf space.
5. You Can Keep Your Store Clutter-Free
This is something that will influence the customer directly, which is why you need to focus on it. When a shop is messy, the owners and managers have no idea of where or how they have to set their merchandise. This means that the products might not be placed where they are meant to be. Additionally, an untidy store can mean an unpleasant experience for the customer, which is something you want to avoid at all costs.
To avoid this problem, more and more store owners choose to use a planogram in order to place their goods logically. For instance, you can place the goods by category or segment, place items for smallest to largest, place the house brands next to some of the major brands, and you can also place the best-selling goods at eye-level.
All of this won’t only help you with your customers being satisfied, but, it will also help you have a visually appealing shop. Additionally, doing all of these things and utilizing a planogram will help you with improving the success of your store, which is something that you’ll definitely want.
As you were able to read and learn, there is a wide range of things a planogram can help you with. Not only will it allow you to efficiently use the space in your store, but, it will also help you with maximizing sales and gathering useful information on how your customers’ shop.
So, now that you are aware of all of the reasons why you’ll want to implement and use a planogram for your business, you should not waste any more time – after all, time is money in your industry. Instead, you should start searching for a program that will suit your business needs and budget.