If you haven’t used a service like this before or are not in the industry, you might be unfamiliar with the term ‘Digital Signage’. However, we can see it all around us today, not only on city streets, but also in subways, stores, offices, clinics, schools, and many other places.
With the increasing popularity of online marketing and the rising impact of video advertising, this industry is becoming extremely important for many companies and offers many benefits to them as well.
To help you understand its significance and why you should consider making it a part of your strategy, here are some things to know.
What It Is
To put it simply, it is a form of video marketing that uses both large and small screens to display customized content relevant to an establishment. Based on its purpose, there are 3 categories which include merchandising, advertising, and informational types. The personalized ads can be shown on billboards, TVs, smartphones, tablets, and other electronic devices and are usually updated in real-time.
How It Can Help
Since the content is specifically tailored and designed for every business, it offers audiences something that is both informational and engaging. The imagery is meant to grab people’s attention and can greatly increase conversion rates, customer or client satisfaction, and help your brand build exposure and visibility.
Why Hire an Agency?
This type of advertising is meant to help people learn more about your business and help you reach your local community and consumers on a deeper level. However, the solution involves many components, so it might be confusing if you tried doing it yourself. This what professionals can greatly help you with. Numerous agencies offer these services to all industries, while others provide them for specific ones. Regardless, all of them supply similar resources which include:
Customization and Personalization
A great company will create and design quality videos that will captivate your audience. A loop of it will play every ten minutes all day long, giving different individuals a chance to learn about your services or products. There is a variety of styles available, so you can choose one that suits you best like a digital advert with a presenter lead, a videographer, a stock, or even animation.
However, the biggest and most important benefit of hiring them is that they will constantly provide fresh, relevant content that is current and up to date with trends. Certain agencies like Signature Channel, for example, can also create a catchy jingle for you, one that is easy to remember and will have people humming along in no time.
Expert Creators and Producers
To create a successful, eye-catching ad, it needs to be done with expertise and knowledge. The agencies usually provide video creators, voice actors, a music production crew, and sometimes an animation team. Leave it to the professionals and you can rest assured you are getting high-quality content that will provide a high return on investment.
Appropriate Hardware and Software
This is another great reason why such companies are necessary. They will not only install and connect everything for you, but also provide the hardware such as screens, mounts, and network elements, and software like the management systems for content, devices, and other technology.
There are a lot of great and useful things that a signage agency can do for your establishment. Creating and realizing such a marketing campaign is quite difficult and time-consuming, but with a team of professionals, it can be easy and stress-free. This advertisement form is only going to continue growing in the future, so consider embracing it in your business not only to grow further but also get ahead of your competition.