Discover the inner workings of white-label payment gateways!
White-label payment gateways are comparable to standard payment gateways in that they facilitate online financial transactions; nevertheless, they differ significantly and provide significant benefits.
White-label payment gateways allow merchant acquirers and ISOs to brand and sell the payment gateway services as their own. In contrast, traditional gateways require these parties to resell the gateway under the gateway’s own name.
They may brand it with their own logo and shape the customer care experience to best suit their business. A merchant acquirer or independent sales organization (ISO) could be tempted to resell a third-party payment gateway, but why do so when they can provide that service themselves?
White labeling your payment gateway has several advantages
Several doors might be opened if you decide to become a supplier of payment gateway services rather than a reseller. You may take a more active role in the revenue stream and establish your profit margins when offering a white-label service. As a bonus, you won’t be tasked with boosting someone else’s reputation while doing so. You may also influence the consumer experience by supplying the assistance required for your payment gateway.
A white-label payment gateway solution provides you with the following advantages:
- The service is fully built and maintained, saving you the trouble of worrying about security, compliance, and infrastructure.
- The platform’s access to processor connections and shopping cart interfaces expands your ability to serve retailers.
- Since you are in charge of all customer interactions, you may choose to sell and maintain the gateway technology however you see fit.
- Promoting the payment gateway technology is an excellent method to build awareness and interest in your business.
- If you use a white-label payment gateway, you’ll be in a better position to fulfill and even exceed the expectations of your merchants.
For what kinds of companies would a white-label payment gateway be useful?
You should determine if your company is a good fit for white-label payment gateway services. White-label payment gateways are ideal for the following four categories of resellers:
- ISOs, or independent sales organizations
- ISVs, or independent software vendors
- VARs (Value-Added Resellers)
- Pay-Facs (such as Square or PayPal)
When selecting a white-label payment gateway platform, look for one with an extensive history of serving enterprises like yours.
How to locate a reliable White-label payment gateway provider
Finding the right provider that can supply you with everything you want to meet the requirements set out by your merchants is one of the most important things you can do to make the most of your experience with a white-label payment gateway.
You will need to ask the following questions to do this:
- Will resources be available to you, such as training manuals and customer service?
- Is there a learning curve while utilizing the payment gateway?
- How trustworthy is the payment gateway software?
- How safe is the online payment system?
- Can merchants buy the white-label gateway straight from the provider?
What sorts of branding opportunities are there?
To make the payment gateway service your own, you’ll need a platform that’s adaptable to your needs; find out what kind of branding choices are available so you can give the gateway the look and feel you desire. Some aspects of your brand’s identity on which you should have a say are listed below.
- Color scheme
- Marketing collateral
- Login Portal
Find out in advance if the payment gateway provider gives you the degree of control you need by inquiring about the adaptability of these options.
Which kinds of businesses may be added to the gateway?
The right response is “anyone you want,” but that’s not necessarily the case with every service provider. Verify if the payment gateway allows you to board the merchants you’re interested in working with and provide services to the market segments you serve.
Extra things to think about when choosing a payment gateway
Inquire about API access and software development kits (SDKs) the payment gateway offers. Furthermore, you should keep in mind the following:
- Who is in charge of charging the retailer?
- The SSL certificate is controlled by who?
- Who is the domain name’s owner?
- How is the merchant’s customer service handled?
- Which online stores have you integrated?
- What kinds of businesses can I add to the platform?
The finest white-label payment gateways will provide compelling benefits, such as the opportunity to find resellers in the form of agents and other businesses. So, look for the show-stopping features, such as a tree-like structure and Multi-MID support.
Start looking for a white-label payment gateway if you’re ready to abandon the traditional and old-fashioned method of reselling and get more active in catering to the demands of your merchants. You’ll have more leeway to market your product and a better handle on how customers interact with you.
UniPay White-label Payment Solution
White-label solutions may make or break your business. Therefore, it’s important to choose your payment gateway partner wisely.
The UniPay Gateway’s white-label solution represents a robust and dynamic payment technology that empowers you with elevated control and flexibility across multiple crucial facets of your business. With this innovative solution, you gain the capacity to streamline and enhance your onboarding processes, payment processing operations, and financing strategies.
One of the advantages of UniPay’s white-label solution is the opportunity it affords you to market under your brand. Thanks to your unique branding and identity seamlessly integrated into the payment gateway, you can reinforce your presence in the market, bolster brand recognition, and instill trust and confidence among your clientele.
Furthermore, this cutting-edge solution is designed to revolutionize the payment experience for your valued merchants. It optimizes and simplifies the payment process, offering merchants a smooth and efficient payment journey that fosters satisfaction and loyalty.
Our team at UniPay Gateway is eager to engage with you, discuss your specific needs, and demonstrate how our white-label solution can be tailored to serve your business objectives. We are confident that by partnering with UniPay, you can unlock new avenues for profitability and growth in the ever-evolving world of payment technology. We look forward to the opportunity to meet with you and showcase the myriad benefits that await your business.