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Why a Video Production Should be Part of Your Digital Marketing Efforts

Are you deep in the process of creating a robust and effective digital marketing campaign for your business? Have you realized that digital marketing is not just the way of the future, but it’s also the most effective way to engage with potential and current customers right now? Digital marketing allows you to target new markets that you may not otherwise be able to reach, get more exposure than traditional forms of marketing, and do so in a cost-effective manner.

So as you work on your campaign, one thing you may want to consider adding is video production. This can be one of the most powerful tools when it comes to digital marketing efforts, as you will see. Even if your company isn’t massive, it’s still quite impressive how effective the messaging can be in professional video production.

Still not convinced it can help your company? Here’s a closer look at the specifics.

Video Can Help Sell a Product or Service

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One of the biggest reasons to give the video some serious consideration is the fact that it has been shown to increase the odds of you being able to sell a product or service. By placing a video on your website’s home page or product pages, you’ll be able to increase your conversion rate. For many businesses, this is reason enough to include it in their marketing strategy.

Think about it; there are many products and services out there that need more than just a website description to make a sale. With video production, you can show the product being used, its versatility, its features, and spark an interest that text isn’t capable of. It can even be helpful when you are introducing a new product to your line or an upgrade, as the video  will give you a chance to highlight the improvements and differences.

Rank Higher in Google’s Search Engine

There is also the fact that video can help your company to rank higher on Google’s search engine page. This is a priority for businesses, as the lower you are on the rankings the less likely people are to click on the site. Anytime you can move up the rankings, you’ll be able to increase visibility and traffic and thereby increase your odds of turning around more sales.

The quest for a higher ranking is one that takes a lot of work, time, and patience, so any technique or tool that can help is usually welcomed. To get that higher ranking you’ll also want to ensure the site is user-friendly and smooth, you’ve got a good number of backlinks, you’re using keywords to your advantage, you’re posting new and engaging content on a regular basis, and of course, optimizing the site for mobile users.

Video is Engaging and Entertaining

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You can also think of the video in straightforward terms – it is engaging and entertaining. It’s not just a great way to attract people to your page, but also to get them to stay there longer, and to keep coming back – as long as you continue to post fresh content regularly.

Think about the websites that you like to visit and what it is you’re looking at. Chances are you’re not excited about a wall of text, but when you’ve got content that is broken up with video and multimedia, suddenly, the site becomes much more entertaining. The goal isn’t to get clients and customers to your website at once; it’s to keep them coming back, so you’ve got to offer that hook and reason to return.

Get Those Social Shares

Another area where video excels is increasing your social shares. When you post videos on your website or your social networks, there is a much higher chance of it being shared than just text. If you want to start trending and creating buzz around your company and its products/services , then social shares can undoubtedly be useful. The problem with garnering these social shares is that it needs to be done organically, which is what video manages to accomplish.

Of course, the key to getting those social shares is to ensure you are posting across many platforms, not just the company website.

Ensure It Is Professional and Represents Your Brand Properly

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Of course, knowing that you want to proceed with some video production and then actually doing it are two different things. That isn’t the time for DIY efforts, as the video you use will represent the brand, the image, and the products/services offered. What that means is that it needs to be sleek, engaging, and professional at all times. Posting something that is “good enough” won’t allow you to hit your goals, and it can create a negative image surrounding your brand.

To ensure that you are posting high-quality content every time, it’s wise to look into enlisting the services of a professional video production company, such as Spiel Creative. This is a video marketing agency based in London who has built a reputation for not only delivering professional-quality videos but also create videos that are able to target your specific marketing strategies. It’s a way to ensure you get the most bang for your buck.

It’s Time to Include Video Production in the Plan

So as you craft your digital marketing campaign, you’d be well advised to go ahead and include professional video production in the plans. Even if it’s not something you had considered as necessary in the past, these benefits alone should be enough to tip the scales and make it clear just how impactful video production is in a digital marketing campaign.

About Suzan Vega